Finding your niche is one of the best ways to build your portfolio and your book of business. Doing so helps you hone your skills for a particular industry, and the more clients you gain within that sector, the more word-of-mouth referrals you’ll receive to secure even more work for your agency.
Just as the partners you work with have specialized tools they use in their industry, you can create a digital toolkit that consists of all the major platforms, plugins, themes, and security measures you like to use when building sites within a certain industry. And, because Design Matters, we wanted to help start designers off with a list of awesome tools that are perfect for industries that commonly seek agency advice and intervention when building websites.
One industry sector that commonly relies on digital agencies and freelance web designers to build their sites is the construction and home improvement industry. While your commercial and residential construction clients are busy building the infrastructure for our roads, offices, homes, and more, use these affordable themes to build a robust digital infrastructure they can use to foster engagement online.
Actura is a multi-purpose WordPress theme designed for building and construction services. It’s SEO ready, includes three homepage options and 20 example pages, and 60 unique built-in elements. The minimalist design with automatic lazy load for images is perfect for showing off high-quality photos of your client’s construction projects.
With three homepage designs, multiple header and footer styles, and more than 30 custom integrated widgets by Elementor, BildPress is extremely customizable and created specifically for construction websites. It’s well maintained by its creator, ThemePure, so you can rest assured that this theme won’t age out of relevance for your construction clients.
A theme created with builders, architects, and construction-related companies in mind, Buildbench supports the tools you already love, like the Elementor page builder, WooCommerce, and MailChimp. It’s currently rated 4.75/5 stars on themeforest, with just a single review holding it back from achieving a perfect 5 stars.
Price: Free For agencies that build sites with WordPress, the Genesis Framework is free, secure, and scalable, making it the perfect foundation for creating incredible websites across a number of industries, including construction. WP Engine and Flywheel customers also gain access to a suite of premium, Genesis-built StudioPress themes to start building accessible, mobile-friendly sites (we’d suggest Navigation Pro or Authority Pro for your clients in construction!).
The Industryo theme is great for a number of construction professionals and comes with one-click, ready-to-use sites for engineers, manufacturers, handymen, house painters, electricians, and more. The theme was updated just days ago on May 9, 2022, so it’s clear that Industryo is well maintained and documented, making it a smart choice for web designers and their clients in construction.
Konstrakt is a clean, modern theme that attracts construction professionals from many market sectors, including architects, property developers, and property management companies. It’s built retina ready and includes the Cost Calculator for WordPress plugin ($30 value) which is useful for site visitors who want to do some basic estimating on their own before contacting your client for a more accurate estimate for their construction project.
This theme by QuanticaLabs is specifically designed with renovators in mind. Used for more than 5,000 websites already, this theme is perfect for roofers, carpenters, plumbers, tilers, HVAC companies, and others specializing in residential or commercial repair and renovation services. Like Konstrakt, it’s retina-ready and includes the Cost Calculator for WordPress plugin, and it also includes the Slider Revolution Responsive WordPress plugin ($30 value) and the WPBakery Page Builder for WordPress ($64), adding tons of extra value to this theme choice.
“Construction yellow” is a popular industry color, and this yellow theme has more than 55 pages, 75 components, a dozen header options, and a perfect 5-star rating on themeforest. It also comes equipped with WPML for construction clients who need multilingual functionality on their websites.
Build a better future for construction clients online
These themes are perfect for creating flexible, scalable sites for clients in the construction industry so you can start building your niche portfolio. Working with a different niche you’d like us to explore? Let us know in the comments, and we’ll do some digging to help you find the perfect theme for your client’s new website!
As you’re building your book of business and start managing even more sites, Growth Suite is another tool you can use to keep everything running smoothly. Learn more about the unique features of Growth Suite, talk with a representative, and start planning for your agency growth by clicking the button below!