Alexa Phillips

Author

Alexa Phillips

Alexa Phillips is a marketing content specialist for TIBCO Software as well as a freelance creative consultant. When she is not writing or thinking about writing, you can find Alexa exploring her home state of Colorado or traveling domestically and internationally.

metrics to measure content success woman and dog on couch with laptop

Business

7 metrics that matter most for your content

When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or… Read More

Alexa Phillips - May 3, 2022

Marketing

4 steps to define your marketing team’s content strategy

It’s no secret that content marketing is crucial to business success. It’s that way in which your brand gets your message out to your target… Read More

Alexa Phillips - April 25, 2022

woman writing content marketing ideas in notebook with laptop and flywheel mug nearby

Business

7 content marketing pieces your business can create

Content goes beyond writing. Content is anything that can be used to inform, educate, or entertain an audience. Marketers are getting creative when it comes… Read More

Alexa Phillips - January 14, 2022

Get the inspiration you need to do your best work, every Sunday!

Layout

5 tips to create a captivating portfolio on your website

Do you have a creative ritual yet? Here’s how to find it

12 creative ideas to escape designer’s block

6 alternatives to lorem ipsum

Is the sidebar on its way to extinction?

7 best practices for updating eCommerce sites

Understanding UX: what we can learn from rage clicks

7 tips to make your website load in two seconds or less

8 best WordPress themes for your niche: nonprofit organizations

8 top-rated advanced shipping plugins for WooCommerce

Dedicated IP vs shared IP: The difference & what truly matters

8 best WordPress themes for your niche: nonprofit organizations

8 top-rated advanced shipping plugins for WooCommerce

How to move a brick and mortar shop to WordPress with WooCommerce

8 best WordPress themes for your niche: Healthcare

Sales funnel fundamentals every web designer should know

6 alternatives to lorem ipsum

Using demos to drive conversions

Concise is king: writing snappy copy that sells

How to create high-quality long-form articles in WordPress

7 quick tips to grow your business without spending lots of money

How to find new leads with higher budgets

How to package your services to upsell clients

3 subtle but success-stifling mistakes every freelance designer makes (and how to avoid them!)

When and how to raise prices for your web design business

Alexa Phillips

7 metrics that matter most for your content

4 steps to define your marketing team’s content strategy

7 content marketing pieces your business can create