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9 content marketing ideas for designers
Content marketing is the happening thing these days, the bleeding edge of marketing. But even though content marketing has been around for a long time, many people struggle to come up with content ideas — and designers are no exception. Content marketing, at its most basic, is the creation of something useful that you give…
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The beginner’s guide to basic SEO and content writing on WordPress
WordPress is a wonderful tool, but it can’t do everything. For web designers, WordPress really is a godsend. It gives you the power to leave a great deal of development work right where it belongs, in the hands of the developers. By choosing the right theme, a good combination of plugins, and maybe even a…
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The pros and cons of WordPress page builders
Though WordPress is marketed as a simple, easy-to-use platform on which to build your website, the reality is often less than straightforward. If it were truly that simple, that is, if just anyone could pick WordPress up and build an incredible website with no training, then marketers and developers like us would be out of…
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5 tips to help your clients (and you) have an awesome project
You and I both know a simple truth — the success of a project depends heavily on the client. Problematic projects often result not from personality clashes, but rather from poor communication. Simply put, most people have no idea how this design stuff is supposed to work. And why would they? They have other jobs, other…
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The secret to making your agency’s brand stand out
Although branding is almost as old as humankind, the use of the word “brand” itself has rather specific origins — in ranching of all things. Cattle theft was a major problem in early America. Once an animal was stolen, there was no simple way to prove it belonged to you. So ranchers came up with…
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Minimalism, your website, and cleaning up the clutter
Four months ago, we made a resolution – clean up the clutter on our website and create a minimal design. And I got to thinking, this is very similar to the time I bought a new wallet. (Stick with me on this one.) It was a decision that was long in the making—I’d grown attached…
