What I learned about brand commitment from that article about The Onion
Chris Wolfgang

Chris Wolfgang

Chris Wolfgang has been writing and editing for the technical world for several years, most recently as the editor of The Layout, Flywheel's online design publication. But really, she'd rather talk to you about comics, sci-fi, or manga. Let her know what you think about any of those things on Twitter.

  • What I learned about brand commitment from that article about The Onion

    August 27, 2014 by Chris Wolfgang

    You’ve no doubt seen Fast Co.Design’s (fantastic) article about The Onion’s art department. Three people, well-versed in Photoshop, churn out custom photo and illustration art for every article on the satirical news site. “Why bother?” asked author Dan Nosowitz. It’s all about commitment, man. The article expresses awe at the lengths the site goes to…

  • Find out if the internship you’re offering is worth it

    August 22, 2014 by Chris Wolfgang

    Let’s answer a few questions, shall we? It’ll be fun. Do you offer an internship through your business? Do you know why? If you answered “No,” or even better, “I don’t know” to either of those, never fear. You probably already know that poorly organized internships are a waste of time for everybody: The intern…

  • Specialization or blind loyalty? Designing only for WordPress

    August 19, 2014 by Chris Wolfgang

    You, along with many design, dev, and creative shops around the globe, have probably at least considered making a complete shift to building only for WordPress. As a CMS, it’s relatively simple, has complexity where it counts, and clients are finally comfortable with it. Whether you’ve taken the leap, you’re still contemplating, or you’ve decided…

  • The one where I say Stefan Sagmeister is wrong

    August 13, 2014 by Chris Wolfgang

    I absolutely adored this video of Stefan Sagmeister: “You Are Not a Storyteller.” Mostly because of the way he says “bullshit.” I defy anyone to tell me it is not the most lyrical pronunciation of an obscenity ever. The premise of said video is Sagmeister taking exception to the concept that every creative professional is…

  • Benefits that your creative staff actually wants

    August 5, 2014 by Chris Wolfgang

    If you’re interested in building a team of the best of the creative best, you have to acknowledge one important bit: The best of the best are already doing a lot of cool stuff. If you want them on your team — and, more importantly, you want to keep them on your team — you…

  • B2B? Be authentic, not boring.

    July 17, 2014 by Chris Wolfgang

    We’re all friends here. And the time has come for an intervention. B2B marketing doesn’t have to be bland. Your clients from financial services, from contracting firms, from banks need their sites to be compliant, yes, but there’s still room — there’s still necessity — for your creativity. Know the industry’s rules. “That demographic is…

  • Keep your agency small and still hit it out of the park

    July 15, 2014 by Chris Wolfgang

    Your agency will tell you when it feels the need to grow. There are signs. But what do you do when you see those signs, and bigger doesn’t feel better? Here’s why the team at June Advertising chose to say, nope, we’re good, thanks, and keep their agency small but mighty. Don’t ignore your instincts….

  • So you want to design for nonprofits? Here’s how to actually make that work

    July 9, 2014 by Chris Wolfgang

    “All of us have a desire to do good in the world. Kind of an ethical lifestyle. We care about stuff. We care about people, we love people. That’s the motivation behind this. And we just also happen to be really good at websites and designing stuff. So we wanted to combine the two.” That’s…

  • Create or collect: Find inspiration with fine art

    June 18, 2014 by Chris Wolfgang

    In 2013, Micah Baldwin spoke at Big Omaha about how entrepreneurs need to stop lying about being happy and be honest instead. It was a relaxed, transparent presentation, full of stories from his own life leading up to his time as CEO at Graphicly. But what struck me then wasn’t Baldwin’s funny anecdotes. It was…

  • Creativity unlocked: tools for the offline designer

    June 12, 2014 by Chris Wolfgang

    At the very beginning of a project — when all you’ve got are hazy ideas — it’s nice to forget about the internet for a while. You know, grab a pencil and a huge blank sketchpad and leave the cat gifs behind. Not that a designer can’t be productive online. But more often than not,…

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