A great website can win you clients as quickly as a poor website can lose ’em. The virtual equivalent of a storefront, your website presents a brand and a service that are distinctly and uniquely yours, and can affect whether a client wants to work with you or not.
But as a freelancer, how do you create a great website that wins you clients? I’ve gathered a list of top freelancers who make great use of their respective sites.
Here are 17 inspiring examples of freelance business websites to help you start thinking about your own site.
Amy Lynn Andrews is a vociferous champion of minimalism. She calls herself a “minimalist entrepreneur,” so it makes perfect sense how her site looks tidy and minimalistic. Her homepage addresses in a long block of carefully written copy how she’s the perfect person for a specific project – a lesson that a lot of freelancers would benefit from imbibing.
Technically a creative studio rather than a freelance site, Jennifer and Brian Bourn’s “Bourn Creative” has all the hallmarks of what makes a website attractive to clients. Unique value proposition (“We take a stand against mediocre results”), check. A prominent display of past projects, check. A strong, clear call-to-action, check. If you’re just making a freelance site, this one serves well as a guide.
If you’re searching for what a standard freelancer’s site should look like, take a peak at Carrie Dils’. Nestled beside a bold headline is a picture of her, working, eyes locked on her laptop. That she puts a face to the service she provides is smart, making the whole experience personable. And when clients are familiar and ready, she has her list of services ready immediately below the header.
Brennan Dunn is determined to help freelancers double their income. Incredibly self-aware, Brennan’s homepage is built to get freelancers to sign up to his free email course that includes his famous roadmapping strategy.
Jeff Goins’ “Goins, Writer” is a renowned blog on the craft of writing. Darren Rowse, CEO of Copyblogger Media, even said of his work: “Great copy connects at an emotional level, and Jeff writes from the heart.” I know this because his homepage prominently features such testimonials, immediately upping his reputation as a writer. Not that a bestselling author needs a lot of it, of course.
“What’s your specialty?” If you’re being asked this question, it means you haven’t positioned yourself that well. At least not as well as Kaleigh Moore does in her website, which features a headline dedicated to that. You can imagine how attractive and convenient this is to clients.
“I design websites and apps that help businesses grow.” That value prop sits at the header of Matt Olpinski’s site, bold, loud, and attention-grabbing. Reinforcing this premise is his impressive body of work, which is presented in a gorgeous grid of case studies. As freelancer’s sites go, Matt’s makes a great example: clean, no-frills, and efficient.
Designer websites, more than anything, exhibit the designer’s skill. And Melanie Daveid’s website does a great job of that. Opening with a gorgeous logo animation, the site invites you to scroll through, where three sections –an About section talking about her and her approach, her previous projects, and a contact section complete with her info –are rested beautifully in split-screens. When you’re done browsing through, you get a high-five.
Dave Pell is a prolific writer. And I mean that to the extreme. Dave curates and annotates news every day, for which his site “Next Draft” provides a lovely home. This exhibits his skill as wordsmith, further reinforced by literally dozens of testimonials posted on his homepage.
Lianna Patch’s approach to copy is less serious than most, and her website embraces this. Dubbed “Punchline Conversion Copywriting,” Lianna’s site is bright, colorful, yet clean. And if you think a rubber chicken isn’t a good mascot for a copywriting professional, Lianna uses it to great effect, making her brand stand out while weeding out campaigns that aren’t fit with her style.
Ryan Robinson practices what he preaches. His homepage is decidedly clutter-free, adorned only with a smiling headshot and an attention-grabbing subscription form at the header. Below it is a carefully crafted copy designed to convert first-time visitors to become email subscribers.
Sometimes simple is better. Such is the case with Sean J. Klassen’s website, which makes use of a unique, single-page layout. You’ll find his email conveniently placed at the top, with a succinct description of his impressive role below. Talk about easy navigation!
Derek Halpern sets out to do one thing with “Social Triggers”: to provide value. His site’s design supports this, dedicating a whole block that showcases three ways he can help his readers.
Bernadette Jiwa follows a different principle than her more aggressive contemporaries. “You don’t need to compete if you know who you are,” says the headline sitting atop the page, “The Story of Telling.” A generous branding expert herself, Bernadette optimizes her site presenting an approach that’s uniquely hers, from the color scheme and typography to the overall design of her site.
As an expert in UI, Jane Portman’s site is clean, concise, and completely free of clutter. She should know, being the one behind the valued design resource, “The UI Audit.” Her site, “UI Breakfast,” greets you with a clear value proposition coupled with razor-sharp copy that ushers you to her products and services.
Jorden Roper’s site, “Creative Revolt,” perfectly surmises her brand as a creative professional. The intention is to communicate clearly that Jorden is different, a feat that her site does a very good job of. From the color scheme to the overall site design to the inclusion of her photograph (she has purple hair, does your copywriter have that?), “Creative Revolt” means different but serious business.
I hope you enjoyed this list of inspiring examples of freelance business websites! As you might have picked up, the design choices among these websites aren’t arbitrary. They are applied in line with the freelancer’s individual goals, be it booking more business or converting readers into subscribers—a key thought to keep in mind when building your own website.
This article was originally published 1-9-2018. It was last updated 3-18-2019.