How to make your WordPress site mobile friendly
It’s no secret that mobile-friendly WordPress sites are the new norm, but despite how common they may seem, it can still take a little work to create a beautiful, responsive site. This guide will help you understand why it’s important to have a mobile-friendly site, how to build one on WordPress, and introduce you to the best tools to create a responsive site.
To make your WordPress site mobile-friendly, you need to:
- Understand why responsive web design is important
- Take the Google Mobile-Friendly Test
- Use a responsive WordPress theme (or create your own)
- Consider mobile-friendly WordPress plugins
- Use mobile-friendly opt-ins
- Think in terms of responsive media
Ready? Let’s dive in!
1. Why are mobile-friendly sites important?
In 2016, 52.7 percent of internet users accessed it via mobile devices. That means that over half the population is turning to phones and tablets over traditional desktop devices, so in order to keep up with them, your website needs to be ready to display on any screen size. A mobile-friendly design makes for a positive user experience and will help your users find what they’re looking for while on the go.
Besides UX, there’s another important reason your site should be mobile-friendly: Google. Starting in 2015 (the year of “Mobilegeddon”), Google implemented a major overhaul of its search algorithm to reward sites that are deemed “mobile-friendly.” The change came down to one crucial data point: whether or not your website is responsive.
This means that if your site reads well on mobile devices, it’s going to perform better in search results than sites that don’t. That’s a pretty sweet perk if you’ve done the work to create a mobile-friendly site! But it can also hurt your site’s traffic if it’s not quite up to the task of displaying on smaller devices.
Luckily, if your WordPress site isn’t mobile-friendly yet, there are plenty of tools to help you get up to speed and build a fully-functioning, responsive site. The first step? Benchmark your current design.
2. Take the mobile-friendly test
Your website may look great on one mobile device (like your own personal cell phone), but you really need to test it on a wide range of screen sizes to know if it’s truly responsive. Even if you happen to have a whole bunch of old phones lying around, that can be a time-consuming process to test it on every screen.
To simplify things, Google has gifted us all with a free mobile-friendly testing tool that will tell you whether your site qualifies as “mobile-friendly” or not. Just enter your site’s URL for a quick assessment of your site’s mobile design. If your website is fully optimized for mobile devices, you’ll get an enthusiastic little success message that looks like this:
If you’re seeing red, you’ve got a little bit of work to do. (We’ll get to that in a second!)
Pretty neat little tool, right? Well, it gets even better.
For all of you developers out there, Google also released a Mobile-Friendly Test API that allows you to test URLs with automated tools. The benefit of this is that you can quickly test more pages, but you can also monitor the most important pages on your site without having to manually turn to the browser tool all the time. Score!
Once you’ve used Google’s mobile-friendly tool to benchmark your site, it’s time to start making improvements. Let’s start with your WordPress theme.
3. Use (or create) a responsive WordPress theme
If you’ve recently installed a new WordPress theme, there’s a decent chance you’re okay in this department. If your theme has been around for awhile though, it might be time for a little update.
First things first: Double-check your WordPress version and current theme version. If there are pending updates, start with those. I can’t speak for every theme out there, but some updates will contain mobile-friendly elements and may be enough to fix your problems. WordPress 4.4, for example, added some really neat functionality for responsive images (you can read all about that here).
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If updates don’t do the trick, it’s probably time to look for a new theme or consider creating your own. Let’s explore both options.
The best mobile-friendly WordPress themes
Realistically, a lot of WordPress themes these days are responsive – it’s probably more rare for a theme to not be mobile-friendly. That being said, before purchasing a theme, double check that it displays well on any screen size. Test out the demo site, scale your browser window, and read any reviews you can find to look for experience from real users.
If you’re happy with what you see, go for it! But if something doesn’t look right, steer clear. Even if you thought it was the perfect match, there are so many WordPress themes to choose from that I guarantee you’ll find another that’ll work for your site.
If you’re looking at free themes, be sure to see what it looks like with your own content in place – as I’m sure you know, things don’t always look quite the same, so make sure it displays your content the way you’d want on mobile.
How to create your own responsive WordPress theme
If you’d rather go the DIY route to create a mobile-friendly site, be sure to start from scratch or with a child theme – you should never make drastic changes like that on your live site.
I’d recommend using Local by Flywheel to spin up a local WordPress site right on your machine. This free tool will allow you to experiment to your heart’s content while never breaking your current site (which is essential when going through a redesign).
The best part about developing with Local by Flywheel? You can use the Live Links feature to generate a shareable URL to the local site. This allows you to send it off to a client or pull it up on your phone, so you can easily test how the site looks on a mobile device.
If you create a child theme based on a responsive parent theme, you’re going to be in pretty good shape. If you’re starting from a totally blank slate and creating your own theme, just be sure to use media queries to establish boundaries for the design, and think elements through one at a time.
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Ask yourself how images should scale, what the navigation should look like, and if any of the content will hide on a mobile device. Here are a few tutorials that can help you out:
- How to create a responsive navigation menu in WordPress
- 7 best practice tips for responsive web design
- Working with responsive images in WordPress
4. Use responsive plugins
Plugins add functionality to your WordPress site, so they don’t always add anything to the front-end. But in the event that they do add a physical element to your site (like a widget or CTA button) make sure it scales well on all screen sizes, or at least gives you the option to disable it on smaller screen sizes.
A sidebar widget is a wonderful addition to a desktop site, but if it dominates the mobile design or doesn’t scale down, it’s not going to make for a very great user experience.
Like themes, just pay attention to the features of a plugin, and try to read reviews or find a demo before purchasing it.
As long as you’ve got a responsive theme and plugins that behave well on mobile, your site is going to be in really good shape for displaying on smaller screens. There’s one last thing you should think about, however, to really make sure you’re following best practices.
5. Avoid adding pop-ups on mobile devices
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If you’re trying to build an email list with your WordPress site, I’m guessing you have a variety of opt-ins on your site. Most email opt-in forms work just fine on mobile devices (assuming they scale and are easy to use).
Pop-ups, however, are a different beast. Google has started penalizing sites with intrusive interstitials, aka opt-ins that cover the content of a site. This includes pop-ups (whether they display immediately or after a user has been on the site for some time) and any other type of opt-in that a user must dismiss before accessing the content on the page. You can read all about Google’s stance on the matter here.
To keep your WordPress site mobile friendly and following best practices, avoid pop-ups on your mobile design. How you go about that will depend on the service powering your opt-ins, but most providers should have an option to disable intrusive pop-ups on mobile devices.
6. Strategize for responsive media
Whether you’re working with a portfolio site, a daily blog, or an eCommerce site, the last piece of the responsive puzzle is to consider the media on your site. That large background image on your homepage might look great on a desktop machine, but if it doesn’t scale correctly, it could lose all context and lead to a difficult viewing experience. So rule number one to responsive media? Think about how things scale.
If scaling isn’t actually the best solution for your site, you could also consider hiding certain elements when your site is loaded on a mobile device. This would help simplify the experience and get users to the most important content faster.
Finally, you also need to keep in mind the file size of the media you’re including on your site. Not only will this improve the mobile experience, but the desktop load time, too! Media files are often some of the largest on a website, which makes them the cause of loading bars and long wait time. To help streamline your site and boost mobile performance, try to use the smallest file size you can while still maintaining the quality you need. (For example, maybe your mobile site loads a smaller version of an image than the desktop!) Image optimization can also help quite a bit in the realm.
As more and more people use their smartphones or tablets to access the internet, site designers have to adjust to address those usage patterns. So, is your site ready for your mobile visitors? What aspects of your site have you had to change? What tools did you use to create a responsive design? Share your experience in the comments!
For more mobile tips, check out these articles:
- 7 best practices for designing mobile navigation
- How to create a responsive navigation menu in WordPress
- 7 best practice tips for responsive web design
- How to use CSS breakpoints to create responsive designs
This article was originally published on 22-17-2017. It was last updated 7-30-2018.
Sometimes, even though the test runs and displays it is mobile friendly, it is actually not. So, I can’t rely on the google test all the time.
Thanks for sharing great article about WordPress mobile friendly its really helpful for my blog
Thanks for the information but I have to optimize my own theme in such a way that it will be mobile friendly but still yet I don’t get the full percent.
Must someone use those mobile friendly themes that is not even nice when looking at it.
Thanks for the post Ryan. However, I would like to know how to go about creating a mobile website. Do I need to create another theme (mobile)? How do I go about this process?
Thanx For Such an useful article for all bloggers.
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nice article thanks
is that possible if build mobile version without plugin or responsive themes?
cause i search, that was possible if we use htaccess but i found so many script code make me confused
Thanks for sharing. But my own case is rather a different and difficult one.
My blog is not displaying properly on mobile. It’s showing half screen. I have tried everything to resolve it but it’s not working.
Very nice and helpfull post, thanks for sharing.
nice and useful article. Your article will be helpful for me.Thanks for sharing it with us.
If you are a webmaster, you have probably heard, that Google has started mobile indexing. This means, that if your website is not mobile friendly, you can expect for a drop in rankings.
This article is great for showing you how to quickly and easily transform your WordPress site into mobile friendly website. Thanks!
Informative post. Any site we have on any platform or CMS, we have to make it not only mobile friendly but also mobile usable and fast loading.
Check GSC for mobile usability errors and speed test tool to check the speed and mobile speed suggestions.
Best tutorial article.i have read all things written and learn a lots of things .
You truly nailed it. Mobile visitor are going to increase day by day and most of visitors want quick and responsive website. Thanks for guiding in such a proper way.
Thanks a lot for the great tips. Just found out that my theme was too heavy, it was totally slowing up my site. I have to try out the Thesis framework. A lot of my friends recommended it to me in the past too. Thanks again!
It is true that mobile devices are used more than traditional computers for web browsing so people has to make mobile theme responsive.Very helpful Information. Thanks for sharing.
You nailed it. mobile visitor increasing day by day. Visitor wants quick response. Thanks for guiding in such a proper way.
This is such great advice!! Thank you!
Thanks for sharing. I want to know about some mobile friendly plugin.
The only thing Google is looking for in the test is one meta tag:
Obviously it is necessary, but it’s no guarantee that the site renders well on a mobile device.
Very useful insights I ever needed. Thanks for sharing the information that seems to be useful in making a mobile friendly site. I personally benefit from your tips.
I’m trying my hardest to create a mobile friendly blog but I’m still stuck on creating a new one or just editing the template I have now. If somebody creates a new blog for me do they have to constantly update it every time WordPress updates their templates?
Very useful insights I ever needed. Thanks for sharing the information :)
Very nice and helpfull post, thanks for sharing.
very usefull post:) thanks for sharing
Great Thank You I like this Blog about to define well seo friendly website
WOW AMAZING BLOG LIKE IT
I have recently created my website, I want to make it mobile friendly because I am using an old WordPress theme and it’s not mobile optimized. I am going to try your techniques to make it mobile friendly. Thanks for sharing it.
My website is on WordPress, but it’s not user-friendly, and I cant change its theme. So, is there any plugin which can ease my work for creating hole website again. Or any more techniques to optimise it. I have already optimised images.
There are tons of great questions here! Be sure to check out the article on testing for mobile usability problems, too.
Very helpful post thanks for sharing keep it up..
thanx for sharing for this its really helpful for my website
AMP website is most important for Google Ranking. I Feel AMP web pages are future. Because these Pages are very much good in speed.
Thank you for this article.
Great post. Thank you admin.