Social media management and strategy can be positively overwhelming, whether you have a team of one or a team of twenty. As an agency, you’re juggling not only your own business, but often your clients’ as well. It’s challenging to manage multiple inspiring Pinterest accounts while simultaneously using that platform to create engaging content, boost followers, increase conversions, track performance, and answer questions.
The key to an organized, efficient, and successful Pinterest strategy is to rely on a handful of well-selected tools designed to make day-to-day management incredibly easy. Here are three Pinterest tools that are perfect for agencies.
Buffer for Pinterest is a great tool, but if you want to get super serious about your Pinterest marketing, Tailwind is hands down the way to go. It’s the ultimate tool for agencies and offers scheduling, monitoring, and analytics.
For agencies, you can manage all of your clients (and your own Pinterest page) from a single dashboard. Their agency plan offers multi-user access, custom reports, white labeling, super clean analytics…basically anything you can think of. If you’re a company that values this visual medium, Tailwind is certainly going to make your life easier.
PinAlerts is a free online tool that gives you the ability to set up notifications whenever someone pins an image from your website. Any time an image that links back to your website is pinned, it sends you a notification by email. It’s a slick way to identify which pins are popular, and provides you the opportunity to respond to a pin and/or thank the pinner.
Piqora is a marketing suite for Pinterest that’s best suited for agencies who want to run and track Pinterest contests, promotions, and sweepstakes. It includes campaign tracking, competitor benchmarking, and the ability to tell if your pin is trending. Most impressively, Piqora also showcases a slick feature called Pinner360, which gives you the ability to identify your most prominent and engaged pinners so you can send them a fruit basket or strike up a conversation. Recently, it also rolled out some advanced analytics for Instagram and Tumblr, so it has a bright, multi-platform future.
Would you add anything else to this list? Let us know in the comments!