The power of color and strong color palettes
In addition to the designed elements of your work, it is also very important to consider the colors that are used. The use of certain colors can evoke specific feelings as well as set a particular mood. Because of this, it is absolutely necessary to consider what each color represents before you begin your design, as you don’t want send the wrong signals!
So what exactly does each color convey? Let’s break it down, color by color.
Red is a very strong color that can symbolize passion and power. Splashes of red in your work will draw attention to the eye and make certain sections of the page pop. The use of red can also bring the viewer to action, such as highlighting an item on sale in red and the viewer completing the purchase. Additionally, shades of red can be used in work for clients who want to display strength.
Be careful with the colors that are paired with red. Red with green reminds viewers of Christmas, while red and bright blue look patriotic.
Orange is often seen as an aggressive color and it will appear hot, as if it is giving off heat. However, it does stand out and can be used to highlight aspects of your design that are important. Also, the color orange reminds viewers of fruit, and can be used in designs that aim to promote good health.
Yellow is an interesting color, as many people either love it or hate it. Using some shades of yellow, such as mustard, can possibly turn off your viewers as it is not a very pleasing color. Pure yellow hues, however, are bright and can symbolize optimism and cheer. Be cautious when using yellow with text, as it can be difficult to get a strong contrast.
Black text on a yellow background is reminiscent of caution signs, while white text on a yellow background can be hard on the eyes and tough to read. It is best to use yellow sparingly and don’t rely on it for paragraphs of text.
Shades of green are relaxing and very easy on the eyes. It conveys both nature and growth, as well as money. Green is a great color to use if you want to showcase natural elements or display wealth.
This can sometimes backfire, however, as green can also be associated with greed or envy.
Blue is a solid color choice for use in designs, as it is well received by many. It is reminiscent of the ocean and the sky, showing trust and intelligence. There are many shades of blue that can be combined with a variety of other colors, and it is a color that works well with others. It is a relevant choice for designs relating to fields such as technology, business, well-being, and cleanliness.
However, be aware that blue is a poor choice for designs relating to the food industry, as not many foods are naturally blue and the color can ultimately suppress one’s appetite.
Going back as far as ancient times, the color of purple has been associated with royalty, since it was a difficult color to make and was expensive to create. As such, purple is still related to luxury and ambition. It is also a good choice for designs associated with children’s products or beauty services. For products specifically for women, shades of light purple give off a feminine association.
Like blue, black is a color that can be used in a multitude of designs and work quite well. It is sleek, and when used in conjunction with white, it creates the highest possible contrast that is very easy on the eyes. When paired with bright colors and used as a background, the other colors pop and stand out very well.
A black background with red text, however, is near impossible to read. It also gives off a vampire vibe that is reminiscent of Halloween. If you are not designing for the horror genre, then this color combination should definitely be avoided!
White is a color that shows purity, innocence, and goodness. When white text is placed on a dark background, it is easy to read and creates a high contrast. White works well in designs associated with safety and medical fields, as well as non-profits that relate to lending a helping hand or peace.
After determining which colors you want to use in your work in regards to their associations, it is then time to choose a color palette. In addition to setting the mood, it is also important to see how the colors relate to each other and to find a palette of multiple colors that look nice together. A good way to do this is to create a Pinterest board for color palettes and save images that display a variety of colors that complement each other. Be sure to consider a main color for your design, a strong accent color, and few additional colors that can be used for other elements throughout your work.
A beautiful design can only be enhanced by strong color choices – just as a design can be hurt by using the wrong colors. Be sure to consider color early on in the creative process to ensure that your work is reaching its highest potential!