We have some big news! Flywheel has acquired local WordPress development software Pressmatic, and today we are relaunching it under the name Local by Flywheel. Oh, and we’re also making it FREE! ?
We’ve long talked about Flywheel as “a software company that happens to host websites,” and Local by Flywheel represents our first major initiative outside of simply being a hosting platform.
At Flywheel, our mission is simply to help designers do what they love. We truly believe that web designers and agencies should be able to focus on what they do best and not have to worry about a bunch of technical mumbo-jumbo. We started four years ago by simplifying and streamlining the hosting experience, and with today’s announcement, we dig deeper into the workflow of web designers by simplifying and streamlining the development experience in a similar way.
Rick, Tony, and I all started our careers building websites in the very early days of WordPress. It’s funny to think that in the past 5-10 years, there actually haven’t been a ton of advances in how people build websites. Of course for developers and technical folks, technologies like Vagrant have vastly improved the landscape – but it’s still a fractured mess. If you ask 10 web designers or developers what their local development setup is, my guess is you’d get 10 different answers, with each of them requiring significant setup and/or configuration.
As such, we’ve been dreaming about a beautiful, modern local development platform almost since the first days of Flywheel. In the backs of our minds, we always knew we were going to build it, and in fact, we made it one of the core goals for the Flywheel team in 2016.
As fate would have it, just about the time we started looking into kicking off the project officially, we got connected with Clay at Pressmatic and decided it made sense to start a conversation and possibly work together. In a very short time, Clay had built something pretty impressive with Pressmatic – something that really stood out amongst all the tools available for local WordPress development. The more we chatted, the more we realized that we had very similar visions, and that perhaps there was an opportunity to partner up and build something truly big and impactful.
Fast forward to today: Clay has joined the Flywheel team as an engineer, and over the past few months we’ve worked to rebrand and make the transition from Pressmatic to Local by Flywheel. We haven’t made many changes to the app yet (with the exception of making it free!), but will be pushing hard in the coming months with some pretty amazing updates.
All in all, we get pretty excited about the opportunity to help designers and agencies free themselves from having to “tinker” to get sites up and running and make the changes they need. We imagine a world where a workflow looks like this:
- One click, create a site locally
- Make your edits, then show your client via a demo URL
- One click, publish to Flywheel (and it just works)
No fuss. No tinkering. It just works.
We’re not 100% there yet, but we’re close. Today’s re-launch of Pressmatic as Local by Flywheel is our commitment to building the gold standard for local WordPress development. It’s a commitment to defining a truly remarkable local development workflow for the millions of web designers and developers around the world building sites on WordPress. And it’s a commitment to doing so in the beautiful, fun-loving way that Flywheel has become known for.
It’s just the beginning, so stay tuned for so much more to come!