7 metrics that matter most for your content
Alexa Phillips

Alexa Phillips

Alexa Phillips is a marketing content specialist for TIBCO Software as well as a freelance creative consultant. When she is not writing or thinking about writing, you can find Alexa exploring her home state of Colorado or traveling domestically and internationally.

  • 7 metrics that matter most for your content

    October 15, 2018 by Alexa Phillips

    When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or analytics, of the content is going to tell you what pieces are performing well, which are not, and everything in between. Marketers sometimes refer to this as content marketing ROI…

  • 7 content marketing pieces your business can create

    August 23, 2018 by Alexa Phillips

    These days, content goes beyond just writing. Content is anything that can be used to inform, educate, or entertain an audience. Marketers are getting creative when it comes to their content marketing strategy, formulating content that is both static and interactive. The goal is for your content to engage and resonate with your audience so…

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