Marketing
Concise is king: writing snappy copy that sells
We’ve all heard the shocking claims that human attention spans are lowering. You may have even heard that humans can only focus for an average… Read More
41 Articles Tagged Content marketing
Marketing
How to create high-quality long-form articles in WordPress
There is a lot of competition for audiences these days, and optimizing for SEO is more important than ever. A lot of the websites you’ll… Read More
Marketing
9 content marketing ideas for designers
Content marketing is the happening thing these days, the bleeding edge of marketing. But even though content marketing has been around for a long time,… Read More
Business
7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or… Read More
Marketing
4 steps to define your marketing team’s content strategy
It’s no secret that content marketing is crucial to business success. It’s that way in which your brand gets your message out to your target… Read More
Design
The secret to telling a memorable story with design
There’s no getting away from the fact that storytelling has become a pretty trendy buzzword, especially when it comes to marketing. But unlike many buzzwords,… Read More
Marketing
How strategically segmenting your email list increases engagement
If you’ve been in the online business space for any length of time, you’ve probably heard about the importance of your email list and… Read More
Marketing
How to structure blog posts for search engines and people
Ever noticed how top-ranking blog posts are also the ones you enjoy reading the most? And I don’t just mean that they’re informative and well… Read More
Design, Marketing
Get engaged this Valentine’s Day
It feels like we just exited the holiday season, but nevertheless, there’s another one on the horizon. Valentine’s Day is one of the top 10… Read More
Marketing
How to improve communication between design and content teams
If you want to hit the sweet spot when designing a website, you need two things: beautiful, effective design and well-written, persuasive content. Each is… Read More
Business
7 content marketing pieces your business can create
Content goes beyond writing. Content is anything that can be used to inform, educate, or entertain an audience. Marketers are getting creative when it… Read More
Business, Development
6 ways to improve your CTR in 2022
Do you know if your website is performing well? There are lots of indicators that work together to show how your website is actually performing. Read More
Design
5 secrets to designing content that converts
As a web designer, it can be easy to think of yourself as a visual artist instead of a business strategist. While it’s true that… Read More
Marketing
7 website goals to set this year
Have you ever thought about setting specific goals or objectives for your website? It’s easy to get into the habit of just “maintaining” your site. Read More
Marketing
How to build a consistent brand across marketing channels
A website is the launchpad for a brand’s visual identity online. But before you can build a website that will do your client’s business justice,… Read More
Design, Marketing
10 steps to design a wildly effective CTA that converts
You know the main goal for your website, but do your visitors? You might have the best product on the web, a gorgeous… Read More
Business, Marketing
7 website goals to grow your business this year
With a never-ending to-do list and limited time in your day, it can be hard to prioritize the work you do and the goals you… Read More
Marketing
Why you should map keywords to content
Landing a top spot on Google’s search results isn’t easy. You could have loads of well-written blog posts, the nicest looking, fastest loading website, thousands… Read More
Marketing
How to perform a social media audit
Social media marketing has rapidly become a key component in most digital marketing campaigns. For agencies just breaching this new territory, it can be overwhelming… Read More
Design
How to successfully design for a target audience
For many people, planning a new online home is an exciting endeavor. It’s an opportunity to create something so impressive it will blow the competition… Read More
Marketing
Why your agency needs a strong social media presence
Oh, social media. Some days you can’t live with it, some days you can’t live without it. But either way, your agency should be taking… Read More
Marketing
The ultimate Instagram photo size guidelines & templates
If you’re a social media manager (or an agency owner who does it all!), then I’m sure you think about your business’s, company’s, and/or client’s… Read More
Marketing
How to design a website for customers and search engines
User experience and organic search performance are intrinsically linked; the design of your website is key to both. Web design affects the ease of use… Read More
Design
Re-introducing Flywheel’s blog: Layout!
Layout, Flywheel’s official blog, was first launched in 2014 as a publication for designers. Since… Read More
Marketing
24 inspiring Instagram accounts all marketers should be following
With more than 800 million users, Instagram has come a long way since its first photo was posted of a dog… Read More
WordPress
Why (and how) you should send your newsletter using WordPress
It’s important to communicate with your online audience, and a fantastic way of doing so is with an email newsletter. It can be challenging to… Read More
Marketing
Growing a YouTube following: an interview with Rob Hope from Yo!
While the name Rob Hope might sound a little familiar, perhaps you’ve heard of him from his project… Read More
Marketing
How to use YouTube videos to drive traffic to your website
We all want more traffic on our blog or website. Traffic is what gets us seen, draws clients to us, and helps us build… Read More
Marketing
A guide to content marketing for web designers
The marketing world has changed. Today, content marketing costs less than more traditional forms of marketing, and, done well, generates more leads. But you need… Read More
Marketing
How to customize Facebook Open Graph and Twitter Card meta tags
Picture this: You are ready with the perfect blog post and an eye-catching featured image to go with it. But the moment you share… Read More