Marketing
Sales funnel fundamentals every web designer should know
Ever heard of a sales funnel? Of course you have. But do you know what a funnel is and how to use one? That one’s… Read More
38 Articles Tagged Marketing strategy
Marketing
Concise is king: writing snappy copy that sells
We’ve all heard the shocking claims that human attention spans are lowering. You may have even heard that humans can only focus for an average… Read More
Marketing
How to create high-quality long-form articles in WordPress
There is a lot of competition for audiences these days, and optimizing for SEO is more important than ever. A lot of the websites you’ll… Read More
Marketing
9 content marketing ideas for designers
Content marketing is the happening thing these days, the bleeding edge of marketing. But even though content marketing has been around for a long time,… Read More
Business
7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or… Read More
Marketing
4 steps to define your marketing team’s content strategy
It’s no secret that content marketing is crucial to business success. It’s that way in which your brand gets your message out to your target… Read More
Design
The secret to telling a memorable story with design
There’s no getting away from the fact that storytelling has become a pretty trendy buzzword, especially when it comes to marketing. But unlike many buzzwords,… Read More
Marketing
The ultimate social media checklist for freelancers
I get it. Social media is a tough nut to crack. It takes a lot of time, care, and effort, too. And lest we forget,… Read More
Marketing
How to improve communication between design and content teams
If you want to hit the sweet spot when designing a website, you need two things: beautiful, effective design and well-written, persuasive content. Each is… Read More
Business
7 content marketing pieces your business can create
Content goes beyond writing. Content is anything that can be used to inform, educate, or entertain an audience. Marketers are getting creative when it… Read More
Business
Why you absolutely need a contract for every project
Contracts are absolutely essential for your businesses, and you need one for every gig. They’re an important instrument that defines the scope of your project… Read More
Marketing
7 website goals to set this year
Have you ever thought about setting specific goals or objectives for your website? It’s easy to get into the habit of just “maintaining” your… Read More
Marketing
How to develop a knock-out marketing strategy for your design agency
It shouldn’t be a surprise to hear that design agencies are quickly becoming a dime a dozen. The market is saturated with hundreds of boutique… Read More
Marketing
How to build a consistent brand across marketing channels
A website is the launchpad for a brand’s visual identity online. But before you can build a website that will do your client’s business justice,… Read More
Business
The best LinkedIn profile tips for creative job seekers
LinkedIn: It is the equivalent to the older, more professional and sophisticated sibling to other social media platforms. While Instagram is for artfully curating… Read More
Marketing
How to develop a killer marketing strategy for your design agency
At any given moment, there are plenty of other agencies out there ready to battle for your business and compete for your clients. If your… Read More
Marketing
Lead Generation for WordPress: A Beginner’s Guide Part Two
In part two of this guide, we’ll pick up where we left off — implementing a strategy for effective… Read More
Marketing
Lead Generation for WordPress: A Beginner’s Guide
There’s one thing every website must do in order to be successful: generate leads. Lead generation is the key to turning site visitors (who may… Read More
Marketing
WordPress form plugins: Best practices and recommendations
While contact forms aren’t exactly a new method for engaging with customers or generating leads, using forms effectively is still a… Read More
Design, Marketing
What are personas and why should you use them?
When most people hear the term personas they think of marketing rather than design, but persona research can and should be an integral part of… Read More
Business, Marketing
7 website goals to grow your business this year
With a never-ending to-do list and limited time in your day, it can be hard to prioritize the work you do and the goals you… Read More
Marketing
How to establish your 2021 marketing strategy and KPIs
As you surely know by now, goal-setting is a critical process in every business. You can’t hit goals that you don’t have, after all. And… Read More
Marketing
How to perform a social media audit
Social media marketing has rapidly become a key component in most digital marketing campaigns. For agencies just breaching this new territory, it can be overwhelming… Read More
Marketing
Why your agency needs a strong social media presence
Oh, social media. Some days you can’t live with it, some days you can’t live without it. But either way, your agency should be taking… Read More
Business
4 ways web designers can use digital marketing to find more clients
As a web designer, you shouldn’t only have the eyes and the talent to build an aesthetically pleasing website, but also the intention to rev… Read More
Marketing
How to create UTM tags (+ free builder!)
In today’s marketing landscape, tracking how various initiatives across multiple channels perform is not only a nice to have, but a need to have. This… Read More
Marketing
24 inspiring Instagram accounts all marketers should be following
With more than 800 million users, Instagram has come a long way since its first photo was posted of a dog… Read More
Design, Marketing
Creative Spotlight: How Rareview intersects design and marketing to drive success
While I’m sure any of us with siblings love them to the moon and back, most of us couldn’t imagine going into business with… Read More
Marketing
Behind Expensify’s Super Bowl commercial: An interview with JohnXHannes
As creatives in the digital marketing industry, we get pretty excited for the first weekend of February. No, not to watch the Patriots win (another)… Read More
Marketing
The marketing strategy Weglot used to achieve $100,000 MRR
Running a WordPress-based business places heavy demands on precious resources, and the ability to focus your marketing efforts can make… Read More