How to: get the clients you want

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How to: get the clients you want

In my independent practice, I’ve had clients that run the spectrum from inspiring and wonderful to kind of soul-crushing. I’ve had relationships with kindred spirits working together to make a project the best it could be. Those I hold on to. Then there have been those clients akin to after-school detention. You know the ones. They come with the expectation of silence on your part and a process that reminds me of chalk sentences on the board with little chance of making something valuable. Those relationships don’t last, thankfully.

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