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11 reasons managed WordPress hosting is the best choice for your sites
Behind every successful website is a powerful hosting provider, and WordPress sites are no exception! If you want your website to have blazing-fast performance, rock-solid security, and stop causing you and your team headaches, you need to move it to a managed WordPress host. In this guide, I’ll cover everything you need to know about…
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How to take professional photos for your design portfolio
You put all your hard work into creating a new brochure you’re proud of, producing an inspiring booklet for a client to sell their goods, or designing a full brand package for a company you admire. After you hand it off, what’s typically next? For a lot of designers, the dream would be to document…
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20 outstanding organizations supporting women in tech
We believe it’s profoundly important to support organizations working to further the field of technology. Embracing one of our company values, “We are productive community members,” we decided to celebrate some of the incredible work being done to support women in tech. Discover (or re-discover!) some of the non-profits, events, and resources we think are…
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How strategically segmenting your email list increases engagement
If you’ve been in the online business space for any length of time, you’ve probably heard about the importance of your email list and email marketing strategy. As the exhortation goes, you need to be building a list, always. This is where your profits lie! This is the only communication channel you can control! You…
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How to create custom Gutenberg blocks in WordPress
WordPress 5.0 is out, and with it comes the new block-based editor, Gutenberg. Out of the box, it packs in a decent selection of blocks you can use across your pages and posts. However, since this is WordPress, there’s always room for more custom functionality. In other words, it’s possible to build your own custom…
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Creative Spotlight: How Rareview intersects design and marketing to drive success
While I’m sure any of us with siblings love them to the moon and back, most of us couldn’t imagine going into business with them. This wasn’t the case for brothers Chuck and Rob Pearson, the CEO and CMO of Rareview, a digital design and marketing agency located in Newport Beach, California. These two view…
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How to establish your 2019 marketing strategy and KPIs
As you surely know by now, goal-setting is a critical process in every business. You can’t hit goals that you don’t have, after all. And if you have a plan to reach your goals, getting there will become a much more straightforward process than you’d otherwise face without the plan. Now that 2019 is upon…
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Behind Expensify’s Super Bowl commercial: An interview with JohnXHannes
As creatives in the digital marketing industry, we get pretty excited for the first weekend of February. No, not to watch the Patriots win (another) Super Bowl, but instead to tell our football-loving friends and family to pipe down the second the commercials come on. Aside from making us laugh, groan, and cry, Super Bowl…
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4 ways you can start getting involved with WordPress development
If you’re a WordPress user and budding developer, you might be tempted to put your own stamp on the platform. Since WordPress is open-source and almost entirely managed by its community, contributing to its ongoing development is actually quite easy and rewarding. The best part is that there are so many ways you can help…
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The marketing strategy Weglot used to achieve $100,000 MRR
Running a WordPress-based business places heavy demands on precious resources, and the ability to focus your marketing efforts can make the difference between a struggling or thriving business. One of the biggest challenges many business owners face is the mind boggling array of channels for distribution and selling products. It can be easy to fall…
