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4 image optimization tools for your WordPress site
Optimizing your site’s images is vital for keeping performance high without sacrificing quality. As such, it helps to have dedicated tools on hand to make the process easier and more effective – especially if you run an image-heavy site. Fortunately, there are many methods available to “shrink” your image’s file size. For example, there are…
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How to set up Facebook Instant Articles with WordPress
Launched in 2015, Facebook Instant Articles offers users a new way of viewing mobile articles. The articles are hosted on Facebook’s servers, so instead of sending the user to an external site when they click on an Instant Article, it loads a lighter version within Facebook that doesn’t contain JavaScript or slow-loading media files. Instant…
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7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or analytics, of the content is going to tell you what pieces are performing well, which are not, and everything in between. Marketers sometimes refer to this as content marketing ROI…
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7 tips to make your website load in two seconds or less
More than a decade ago, Amazon noticed an intriguing trend. For every 100 milliseconds that they speeded up the load time on their website, their revenue increased by one percent. Then, Google let it be known that website load time was a key metric for ranking higher in search engine results pages. How important is…
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5 Facebook advertising tools to increase sales
According to the Pew Research Center, roughly two-thirds of all Americans use Facebook and the majority of them browse the platform at least once a day. That’s a massive audience, which means your business needs to succeed on Facebook. It can’t afford not to. Unfortunately, organic traffic for businesses on Facebook has been declining for…
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5 lessons you won’t learn in design school
As a new designer, you might be asking yourself, “What do I need to know about the professional design world?” If you’re wondering what these secrets are, have no fear because I’ve uncovered the top five things you won’t learn in design class. 1. Know your worth Coming up in the design game, it can…
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Why (and how) you should send your newsletter using WordPress
It’s important to communicate with your online audience, and a fantastic way of doing so is with an email newsletter. It can be challenging to figure out the best method for creating and sending that newsletter, however, with so many possible options. As is so often the case, the answer is WordPress. While it might…
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How to speed up your WordPress site using GZIP compression
When it comes to providing a strong user experience on your website, performance is key. If your site takes a long time to load, you’re likely to see a rise in ‘bounced’ users before they’ve even had a chance to experience it properly. This is why optimizing your site for speed is so important. While…
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3 ways dynamic tables can improve your WordPress site
In the past, most sites focused on static content. Internet users expect to be able to interact with most of the content they view, to some extent or another. Adding dynamic elements to your site – such as searchable and sortable tables – is a smart way to improve the user experience. This kind of…
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How to pick the perfect domain name for your creative business
You’re a creator. A disruptor. An entrepreneur. You own and dominate your corner of the internet to bring the best of your niche to your customers. You know from experience that running a creative business is no simple undertaking. It often results in logistical nightmares, small pieces of the puzzle coming together just so, and…
