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How to add a mega menu to your WordPress site
If you have a website with a large amount of content and want to show more items in the menu, consider using a mega menu. Mega menus are especially effective for eCommerce sites with lots of product categories, as you can show a product image alongside different categories, like eBay does. By default, you can…
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How to create high quality long-form articles in WordPress
There is a lot of competition for audiences these days, and optimizing for SEO is more important than ever. A lot of the websites you’ll be competing with have had years to compile huge amounts of content. To stand out, your content must be in-depth and high quality. Long-form content is absolutely perfect for that…
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Why properly setting expectations is crucial in any business relationship
At some point in their careers, most creative professionals have to relay bad news or project updates to their team, boss, or clients. Many people tend to put off these conversations in hopes that the situation improves or goes away entirely. In most cases, this ends up being a completely naive ambition. The situation ultimately…
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Behind the brand of Fly Fest: Our very own company conference
When you hear the term, “company conference,” a little part of you might shrivel up into a corporate shell. It’s a fear any creative, growing startup might have: becoming too “formal” and losing that small-company energy. Flywheel, however, took the idea of a company conference and turned it on its head! Every quarter, we host…
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How to design for the web using design patterns
Design patterns are the foundation of good website usability, and they’re the pieces websites are built upon. They’re a strategic design decision a web designer makes to ensure a good user experience. A designer’s job is to solve common usability issues and to create the most user-intuitive solution, and patterns create a predictable, intuitive, and…
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How to use the flywheel framework for inbound marketing
Lately, there’s been talk about the usefulness of the marketing funnel. More and more teams are looking for better solutions in their sales strategy and inbound marketing processes. Can the classic sales funnel efficiently construct and lead potential customers through a natural, non-pushy, organic customer journey? Thus, people started saying the marketing funnel is dead….
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6 WordPress tools to supercharge your online success
WordPress is an amazing platform for anyone looking to build a website. Not only is it free to use, but it’s also very flexible when it comes to design and functionality, and is suitable for people of all skill levels. In fact, with the help of your hosting provider, you can have a decent looking…
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How to design a one-page business website on WordPress
There are many ways you can design a website for your business, depending on your goals and the amount of content you need to include. While it can sometimes make sense to create intricate sites with multiple pages and huge swaths of content, that can also get expensive and complicated. Instead, you might want to…
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32 inspiring WordPress website designs
When you’re redesigning your website, sometimes it just takes a little inspiration to get you moving! No matter what kind of website you’re building, there are brilliant (and successful) examples out there that know how to make WordPress beautiful! Let’s take a look at these 32 awesome and diverse WordPress websites with brilliant designs: eCommerce…
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How to add CSS variables to customize WordPress child themes
CSS variables, also referred to as CSS custom properties, allow for easy reuse in your CSS stylesheets. If you’ve done work with WordPress child themes, you probably find yourself doing a lot of styling and overriding on things like color, padding, etc. If you’re new to web design, it’s worth mentioning that there’s nothing wrong…
