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How to get started with Local by Flywheel for your WordPress development environment
While most websites are (naturally) hosted online, there are plenty of situations in which you may want to create a local WordPress site. For example, you might need to set up a staging environment to develop your site before it goes live, require a safe place to experiment with designs, or perform troubleshooting. In any…
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How to prepare your eCommerce website for Black Friday
The holidays are right around the corner, and as an eCommerce site owner, there are a million things to do. You’ve already been planning your holiday sale and prepping your stock. Especially if you’re running a big holiday sale, you want to make sure your site can handle the traffic as everyone does their holiday…
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8 ways to improve your WordPress website navigation
A good user experience is what every website and blog should provide to its audience. It doesn’t matter if you use a web development platform or a CMS (content management system), your website has to have the customer journey in mind. How will a user find a specific page on my website? How will they…
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Why brand guidelines are important (and how to create them)
“A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently.” – Drew Davies, Oxide Design Co. Brand guidelines are a key part of the final deliverables you should be handing over to a design client. These guidelines help ensure that everyone on the client’s team can maintain consistency as…
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How to make a custom 404 page in a WordPress child theme
No matter how well designed and architected your website is, users will encounter a 404 page at some point. It can be something as simple as typing in a URL with a spelling error. For example, if you have a contact page found at www.website.com/contact and someone tries to land on www.website.com/contacts, there’s a good…
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How to add a sticky back-to-top button on your website
In the last few years or so, back-to-top buttons (or scroll-to-top buttons) have increased in popularity. When a user scrolls past a certain point on the website, this helpful button appears, enabling users to easily return to the top of a page. It’s an especially useful feature given how much content is shared on a…
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4 image optimization tools for your WordPress site
Optimizing your site’s images is vital for keeping performance high without sacrificing quality. As such, it helps to have dedicated tools on hand to make the process easier and more effective – especially if you run an image-heavy site. Fortunately, there are many methods available to “shrink” your image’s file size. For example, there are…
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How to set up Facebook Instant Articles with WordPress
Launched in 2015, Facebook Instant Articles offers users a new way of viewing mobile articles. The articles are hosted on Facebook’s servers, so instead of sending the user to an external site when they click on an Instant Article, it loads a lighter version within Facebook that doesn’t contain JavaScript or slow-loading media files. Instant…
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7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or analytics, of the content is going to tell you what pieces are performing well, which are not, and everything in between. Marketers sometimes refer to this as content marketing ROI…
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7 tips to make your website load in two seconds or less
More than a decade ago, Amazon noticed an intriguing trend. For every 100 milliseconds that they speeded up the load time on their website, their revenue increased by one percent. Then, Google let it be known that website load time was a key metric for ranking higher in search engine results pages. How important is…
