How strategically segmenting your email list increases engagement
Ashley Gainer

Ashley Gainer

Ashley Gainer is a freelance writer and editor specializing in web design, personal finance, and working for yourself (which, in her world, all share a lot of overlap). If you're looking for a great copywriter for your blog or business, you can reach her via email or at her home base on the web.

  • How strategically segmenting your email list increases engagement

    March 7, 2019 by Ashley Gainer

    If you’ve been in the online business space for any length of time, you’ve probably heard about the importance of your email list and email marketing strategy. As the exhortation goes, you need to be building a list, always. This is where your profits lie! This is the only communication channel you can control! You…

  • How to establish your 2019 marketing strategy and KPIs

    February 20, 2019 by Ashley Gainer

    As you surely know by now, goal-setting is a critical process in every business. You can’t hit goals that you don’t have, after all. And if you have a plan to reach your goals, getting there will become a much more straightforward process than you’d otherwise face without the plan. Now that 2019 is upon…

  • The best free stock photo sites in 2018

    June 5, 2018 by Ashley Gainer

    With the web becoming more and more visually oriented, images are becoming a more important part of any web design. In many markets, good photos can make or break a website’s effectiveness, so any pictures you use have to be good, and they can’t be the same pictures everyone else is using, either. But we’re…

  • 5 financial tips every freelance designer should follow

    October 31, 2017 by Ashley Gainer

    When you’re a freelancer, you’re the President and CEO of You, Inc. You make all the decisions, set the strategies, put systems in place, accept clients, do the marketing, and more. You’re also the bean-counter. That puts you in charge of keeping track of income and expenses, setting financial goals, and getting the business on…

  • How to hire your first design assistant (and know when you’re ready)

    October 19, 2017 by Ashley Gainer

    Business is booming. You’re feeling busy, in a good way. Or maybe you’re feeling a little too busy! This is great — it means you’re doing well. Now you’ve got a choice to make: cut back on the client load, or bring on an assistant. Cutting back on your client load is certainly a valid…

  • The best advice for transitioning to a new niche business

    October 3, 2017 by Ashley Gainer

    You’re bored. You’re restless. You’ve grown. You’ve found some greener grass somewhere else. For whatever reason, you look at your pipeline and you kind of would really just rather…maybe not do those gigs. What happens when you reach this point in your web design career? When everything is ho-hum and not quite cutting it and…

  • How to find, book, and onboard your first client

    September 25, 2017 by Ashley Gainer

    Hey, you fresh, hip new web designer, you! Starting your web design business is exciting, isn’t it!  How’s business going? What’s that? You’re still looking for that first client? Cool. Everyone has to start somewhere, after all. Once you’ve been doing this for a while, you’ll have a great process for finding and onboarding new…

  • How to make passive income every month

    September 12, 2017 by Ashley Gainer

    How would you like to look at next month and already know you had income lined up, even if you didn’t have any new projects booked? It’s a pretty good feeling. Knowing that you start each month at $1000, or $2000, or $4000 already coming in the door before you even look at the new…

  • How to find new leads with higher budgets

    September 4, 2017 by Ashley Gainer

    There comes a time in every freelancer’s life when they sit down and ask this question: Where can I find better leads? This is not necessarily a reflection of the freelancer’s current and past clients, but rather it’s a sign of growth. (That’s not to say there haven’t been plenty of web designers who’ve been…

  • The best tips for dealing with difficult clients

    August 31, 2017 by Ashley Gainer

    As web designers, we want to love all our clients. That’s what figuring out your ideal client is all about, right? Doing what we love for people who love working with us. Many freelancers have found their way to client bliss, but pretty much all of us have had to kiss a few frogs along…

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