Understanding how users interact with the sites you build is a key element of web design, and when it comes to powerful analytics tools that can provide those needed insights, Google Analytics is by far the most widely-used and well-known. 

While Google Analytics may or may not be new to you, Flywheel has made it easier than ever to add valuable Google Analytics data about your sites directly into your Flywheel or Growth Suite dashboards—at no extra cost!

As of today, Flywheel and Growth Suite customers now have access to a free Google Analytics add-on that brings key site metrics into clear view, allowing you to focus on the data that matters most as you shape your web strategy. 

You can find out more about installing the add-on here, or read on for more information about Google Analytics and all of the reports and metrics you can now access directly from your dashboard!

Understand your audience in-depth

Reporting on site performance allows you to quickly understand how users are interacting with your sites by tracking the following metrics: 

• Sessions: A session is counted when someone visits your website, regardless of if they are a new or returning visitor.
• New users: Visitors who have not been to your site before.
• Returning users: Visitors who have been to your site before within a predetermined time frame using the same device and browser.
• Bounce rate: Percentage of visitors who navigate away from your site after viewing only one page.
• Average time on site: Average duration of time users spend viewing your site.
• Pageviews: Total number of pages viewed, including repeat views.

With this baseline view of user behavior, you can start tracking what’s working and what’s not, while looking for deeper trends and insights (i.e. an increase in new users vs. returning users or different bounce rates for different types of content).

Optimize for conversions 

Using Google Analytics to look at conversions and goals allows you to see what actions customers are taking on your site as well as trends for your overall conversion rate over time. This reporting includes: 

• Conversion rate: The percentage of users that have completed set goals on your site, such as filling out a contact form or clicking on your phone number.
• Top goals: The top performing goals on your site.

With a better view of conversions and goals, you’ll be able to adjust your strategy to optimize for conversions and sets you up for future success.

Gain a complete view of your content 

Viewing your top-performing pages via Google Analytics allows you to clearly see which pieces of content are making the most impact. You can view the top pages on your site by page view, with unique page views, average time on page, and bounce rate.

Understand where site traffic is coming from 

Gaining a better understanding of how users are finding your site is highly valuable, as it will allow you to shift your focus to the channels that need it most. 

With the Google Analytics add-on, you can see which channels are bringing traffic to your site as well as the types of devices users are accessing your site with. This will help you invest in the best channels and optimize for the most commonly used devices. 

Beautifully branded client reports

For Growth Suite users, the Google Analytics add-on has an extra bonus—the ability to share analytics reporting as part of your automated agency-branded client reports! Now you can add Google Analytics metrics to site performance updates and any recent work you’ve done for your clients. This makes it easier than ever to showcase just how valuable your services are!

Get started today!

Getting your Google Analytics add-on up and running is easy. All you’ll need is a Google Analytics account—-then head to the Flywheel dashboard to get started! If you have any questions along the way, check out this help doc for more information.