Business

  • How to optimize a blog for your business

    November 29, 2018 by Emma Worden

    Content marketing is the most significant inbound marketing strategy businesses should invest in. It lets you boost your visibility in the SEPRs, position yourself as an authoritative source of information, and earn your customers’ love. Unfortunately, not everyone understands the importance of blogging. Even though 92% of businesses consider content marketing a significant online asset,…

  • Why brand guidelines are important (and how to create them)

    October 24, 2018 by Mandy Mowers

    “A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently.” – Drew Davies, Oxide Design Co. Brand guidelines are a key part of the final deliverables you should be handing over to a design client. These guidelines help ensure that everyone on the client’s team can maintain consistency as…

  • 7 metrics that matter most for your content

    October 15, 2018 by Alexa Phillips

    When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or analytics, of the content is going to tell you what pieces are performing well, which are not, and everything in between. Marketers sometimes refer to this as content marketing ROI…

  • 5 Facebook advertising tools to increase sales

    October 11, 2018 by Alex Briggs

    According to the Pew Research Center, roughly two-thirds of all Americans use Facebook and the majority of them browse the platform at least once a day. That’s a massive audience, which means your business needs to succeed on Facebook. It can’t afford not to. Unfortunately, organic traffic for businesses on Facebook has been declining for…

  • How to pick the perfect domain name for your creative business

    October 3, 2018 by Samantha Lloyd

    You’re a creator. A disruptor. An entrepreneur. You own and dominate your corner of the internet to bring the best of your niche to your customers. You know from experience that running a creative business is no simple undertaking. It often results in logistical nightmares, small pieces of the puzzle coming together just so, and…

  • How to build a consistent brand across marketing channels

    September 28, 2018 by Orana Velarde

    But before you can build a website that will do your client’s business justice, they need a solid branding strategy. After the initial branding is done and the website is built, you also need to keep them on brand with email marketing and social media efforts. In this article, I’ll go through what needs to…

  • Why properly setting expectations is crucial in any business relationship

    September 19, 2018 by Paul Francis

    At some point in their careers, most creative professionals have to relay bad news or project updates to their team, boss, or clients. Many people tend to put off these conversations in hopes that the situation improves or goes away entirely. In most cases, this ends up being a completely naive ambition. The situation ultimately…

  • How to use the flywheel framework for inbound marketing

    September 14, 2018 by Britt Pollock

    Lately, there’s been talk about the usefulness of the marketing funnel. More and more teams are looking for better solutions in their sales strategy and inbound marketing processes. Can the classic sales funnel efficiently construct and lead potential customers through a natural, non-pushy, organic customer journey? Thus, people started saying the marketing funnel is dead….

  • Essential WordPress plugins for marketers

    August 31, 2018 by Armando DelaCruz

    Too many. If you ask me what the absolutely essential WordPress plugins for marketers are, that’s my short answer. Too. Many. And that’s both a good and a bad thing. Good because it means that whatever hiccups you encounter in marketing your business with WordPress, there should be a plug-and-play solution available to you. And…

  • The ultimate social media checklist for freelancers

    August 27, 2018 by Armando DelaCruz

    I get it. Social media is a tough nut to crack. It takes a lot of time, care, and effort, too. And lest we forget, all that marketing work piles on top of the actual work you do for clients. It’s overwhelming, I know. Don’t you just wish there was a social media checklist made…

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