Business

  • The best ways to invest your money to grow your freelance business

    November 14, 2017 by Lisa Tanner

    Remember the old idiom, it takes money to make money? Well, to a certain extent it’s true! If you want to grow your design business, you’re going to have to invest in it. But, how much should you be spending? And what should you be spending money on? While there’s no magic number or a…

  • 4 new income streams to diversify your freelance revenue

    November 7, 2017 by Brittany Berger

    Freelancing can provide lots of freedom, but not so much stability. It’s kind of a universally accepted trade-off. In exchange for choosing your own work, setting your own schedule, and other perks, you also have to deal with occasional dry spells, emergencies that throw off your timelines, and losing clients. Stuff like that will come…

  • 5 financial tips every freelance designer should follow

    October 31, 2017 by Ashley Gainer

    When you’re a freelancer, you’re the President and CEO of You, Inc. You make all the decisions, set the strategies, put systems in place, accept clients, do the marketing, and more. You’re also the bean-counter. That puts you in charge of keeping track of income and expenses, setting financial goals, and getting the business on…

  • 5 ways to build recurring revenue into your freelance business

    October 25, 2017 by Brittany Berger

    If there’s one thing that’s frustrating about running a freelance business, it’s the unpredictable income. Oh, the unpredictable income. You can fall into cycles of feast and famine, going between booked out for months and scrambling for last-minute work. Which then leads to switching between brainstorming ways to scale up your business and nervously browsing…

  • How to hire your first design assistant (and know when you’re ready)

    October 19, 2017 by Ashley Gainer

    Business is booming. You’re feeling busy, in a good way. Or maybe you’re feeling a little too busy! This is great — it means you’re doing well. Now you’ve got a choice to make: cut back on the client load, or bring on an assistant. Cutting back on your client load is certainly a valid…

  • 7 ways to market your business (and why you need to)

    October 11, 2017 by Ashley Gainer

    Marketing has a mixed reputation, both within and beyond the world of freelancers. Some people love it and get all up into “persuasion” and testing button colors and “finding pain points.” For others, it’s a chore – setting up a rigorous social media schedule, running apps and schedulers, and maybe even hiring someone to create…

  • 5 tips for scaling back clients with big ideas and small budgets

    October 10, 2017 by Ashley Gainer

    At some point or another, you’re going to connect with a prospective client who wants to do Big! Things! with their website. And as the conversation continues, you’ll realize that they have a Big! Things! picture in mind, but their budget is…really not very big at all. This leaves you with an important decision to…

  • The best advice for transitioning to a new niche business

    October 3, 2017 by Ashley Gainer

    You’re bored. You’re restless. You’ve grown. You’ve found some greener grass somewhere else. For whatever reason, you look at your pipeline and you kind of would really just rather…maybe not do those gigs. What happens when you reach this point in your web design career? When everything is ho-hum and not quite cutting it and…

  • 7 tips to help you craft engaging content for your website

    September 28, 2017 by Joanne Amos

    In the online world, content is king. But it can also be overwhelming. The web is saturated with content, and it’s often tempting to put something – anything – out there just to keep up with the game. But you could be doing your business more harm than good. Adding any old thing to the…

  • How to find, book, and onboard your first client

    September 25, 2017 by Ashley Gainer

    Hey, you fresh, hip new web designer, you! Starting your web design business is exciting, isn’t it!  How’s business going? What’s that? You’re still looking for that first client? Cool. Everyone has to start somewhere, after all. Once you’ve been doing this for a while, you’ll have a great process for finding and onboarding new…

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