Business

  • Sales funnel fundamentals every web designer should know

    July 20, 2017 by Ashley Gainer

    Ever heard of a sales funnel? Of course you have. But do you know what a funnel is and how to use one? That one’s less of a no-brainer. But have no fear! Today we’re going to start unpacking the online marketing universe of the sales funnel…starting with the basics. What is a sales funnel?…

  • How designers can use an email course to grow their business

    July 17, 2017 by Ashley Gainer

    I love online courses. I’ve written about them here before, and I’ve even put together a few of my own — with many more to come. My enthusiasm isn’t unusual, either. Online learning is here to stay — for a good while, at least — and the popularity of the e-course only seems to grow the longer it’s around. Students love…

  • 7 things that should be in every designer’s portfolio

    July 12, 2017 by Ashley Gainer

    Whether you’re looking at your body of work and building out your first portfolio or you’re an established designer revamping the great stuff that’s already in there, it’s time to think critically about your web design portfolio. Maybe you have all the pieces you need and you just want to be sure you’re highlighting the…

  • The best Google Chrome extensions for designers in 2017

    July 11, 2017 by Ashley Gainer

    Chrome extensions…they’re better than a bookmark, better than in-browser apps, ridiculously handy, and a fantastic (usually free!) resource for web designers. You may already be using some extensions, not to mention Chrome’s own DevTools if that’s your style, but don’t stop there! If you’re missing out on any of these must-have Chrome extensions, your workflow…

  • 9 content marketing ideas for designers

    July 10, 2017 by Adam Fout

    Content marketing is the happening thing these days, the bleeding edge of marketing. But even though content marketing has been around for a long time, many people struggle to come up with content ideas — and designers are no exception. Content marketing, at its most basic, is the creation of something useful that you give…

  • Why your agency needs a strong social media presence

    July 6, 2017 by Morgan Ryan

    Oh, social media. Some days you can’t live with it, some days you can’t live without it. But either way, your agency should be taking advantage of all the benefits of social networks, even if it doesn’t feel like a core part of your business (yet). See, while social media may feel tedious at times,…

  • How to use turnkey websites to grow your agency

    June 29, 2017 by Morgan Ryan

    As you’re taking on more web design clients and trying to grow your agency, eventually you’re going to run into the natural problem of scaling your services – it’s a growing pain every business must address. While the dream is to only work with collaborative, cooperative, and creative clients that have an unlimited budget, those…

  • 3 subtle but success-stifling mistakes every freelance designer makes (and how to avoid them!)

    June 26, 2017 by Ashley Gainer

    Nobody likes making mistakes. Sure, there’s that whole “fail faster” thing where you convince yourself that failure is a good thing because you can grow and learn and now you won’t waste your time on something that’s ultimately going to fail. That’s not what I’m talking about, though. What I’m talking about are the flubs….

  • The benefits of a value-based pricing strategy

    June 20, 2017 by Keith Shields

    Web development is huge in the freelancing world right now, and it pays. But if you’re not careful, you can easily sell yourself short. Sure, if you’re starting out and don’t have much work in your portfolio it might be strategic to charge a little less than your competitors. However, if you have the skills…

  • How to package your services to upsell clients

    June 15, 2017 by Morgan Ryan

    If you’re ready to grow your business and increase profits, there are a few ways you can go about it, no matter what type of creative business you’re in. The first strategy that probably comes to mind is to find more clients – it’s the natural next step, right? Then maybe you have the idea to…

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