Business

  • 9 essential questions you need to ask clients before starting a web design project

    April 18, 2018 by Joanne Amos

    Congratulations! You’ve conquered the competition and landed a new web design client. It’s an exciting time for any designer, as your creative juices are probably buzzing with new ideas and fresh inspiration. However, this can also be a tricky moment. It’s easy, as designers, to let your creativity flow as you get carried along by…

  • How to design a website for customers and search engines

    April 6, 2018 by Joanne Amos

    User experience and organic search performance are intrinsically linked; the design of your website is key to both. Web design affects the ease of use for your visitors, as well as the website’s ability to rank well for relevant terms. Search engine optimization is essential for businesses that want to be at the top of…

  • How to perform a social media audit

    April 3, 2018 by Kyle Speaker

    Social media marketing has rapidly become a key component in most digital marketing campaigns. For agencies just breaching this new territory, it can be overwhelming at the beginning. Clients can run the gamut from creating one barebones social profile to maintaining multiple disorganized ones – and it’s up to you to sort them all out….

  • 5 key steps to build better client communication skills

    March 30, 2018 by Jonathan John

    Because such a large portion of the freelance world works remotely, one of the big issues that comes up with freelancer-client relationships is communication. When you remove the human, face-to-face element of professional contact, things often begin to break down. If you’ve had struggles building effective interactions with your clients, you’re in the right place. In…

  • Life as a freelancer: The pros and cons

    March 25, 2018 by Omar Hijazi

    Freelancing. It seems like the dream career, right? No boss, no schedule, and no office. Well…while part of that is true, there’s more to the story. Like anything in life, freelancing has its own ups and downs. Its advantages and drawbacks. If you’re in the industry, you know what I mean. If not, or you’re…

  • How to get content from clients on time to keep projects moving

    March 21, 2018 by James Rose

    “At my agency, every single project was held up because of content.” This quote came from a conversation with a lady that ran a small agency in Canada. It was one of around 15 similar “customer research” interviews. I always knew that getting content from clients was a pain point, because we dealt with it…

  • The ultimate Instagram dimensions guideline for 2018 + free infographics and templates

    January 22, 2018 by Ashley Anderson

    You’ve probably pulled out your phone, snapped a photo, and then wondered…“will this look good on Instagram?” I know I have – a lot. Especially since I work in digital marketing at Flywheel, which sells fully managed WordPress hosting solutions for creatives (a very visual target market), I find myself asking this question repeatedly. I love…

  • 5 key elements of a strong client testimonial

    January 16, 2018 by Jonathan John

    As a freelancer, one of the most effective ways to sell yourself to new clients is to allow your old clients to do it for you. By letting old clients sing your praises to prospective leads in testimonials, you build social proof and establish your personal brand. You prove to everyone who sees these reviews…

  • 4 ways web designers can use digital marketing to find more clients

    January 3, 2018 by Lucy Fernandez

    As a web designer, you shouldn’t only have the eyes and the talent to build an aesthetically pleasing website, but also the intention to rev up your digital marketing efforts. Freelancing is a liberating career when you understand the dynamics of your industry. You don’t want to miss the opportunities you can get from digital…

  • 9 questions you need to answer before starting your own design business

    December 26, 2017 by Lisa Tanner

    Side hustles are taking the world by storm. Many people are buckling down and launching their own businesses. Maybe you’re one of them. Starting your own freelance design business can bring in a steady stream of extra income. But, not everyone is cut out to be their own boss. Before you take the plunge, take…

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