Business

  • 10 steps to design a wildly effective CTA that converts

    June 12, 2018 by Joanne Amos

    You know the main goal for your website, but do your visitors? You might have the best product on the web, a gorgeous website with a user-friendly interface, and be generating loads of traffic from your effective SEO techniques. But if it isn’t crystal-clear what you want your visitors to do when they land on…

  • The best LinkedIn profile tips for creative job seekers

    May 29, 2018 by Alexandra Thelin Blackowski

    LinkedIn: It is the equivalent to the older, more professional and sophisticated sibling to other social media platforms. While Instagram is for artfully curating and highlighting your life in hopes of receiving double-digit likes, and Twitter is for composing thoughtful, witty statements in 280 characters or less, LinkedIn is for presenting your best self as…

  • How to use images on your company site to increase sales and conversions

    May 21, 2018 by Will Morris

    The way you present information on your website is crucial to its success. This is especially true for businesses, where the way you convey information can affect your sales and conversions. There are plenty of ways to communicate with your visitors, but one of the most effective is by using images. As the saying goes:…

  • How to turn Business Catalyst closing into major profits for your design business

    May 14, 2018 by Britt Pollock

    While the initial transfer to another content management system might sound like a lot of work, it provides a great opportunity to grow your web design business. Especially with the Business Catalyst end-of-life announcement, many users are looking to a new CMS like WordPress. We’ve looked into why WordPress makes the perfect solution for Business…

  • 24 inspiring Instagram accounts all marketers should be following

    May 7, 2018 by Kacie Hughes

    With more than 800 million users, Instagram has come a long way since its first photo was posted of a dog and a sandal back in 2010. Freelancers use Instagram to build their business, agencies use it to find new clients, and the way brands and their followers communicate with one another has been revolutionized….

  • How to develop a knock-out marketing strategy for your design agency

    April 25, 2018 by Kacie Hughes

    It shouldn’t be a surprise to hear that design agencies are quickly becoming a dime a dozen. The market is saturated with hundreds of boutique agencies, and you can easily fall behind if you aren’t constantly fighting for yourself, your team, and your work. If your goal is to beat out the competition and scale…

  • 9 essential questions you need to ask clients before starting a web design project

    April 18, 2018 by Joanne Amos

    Congratulations! You’ve conquered the competition and landed a new web design client. It’s an exciting time for any designer, as your creative juices are probably buzzing with new ideas and fresh inspiration. However, this can also be a tricky moment. It’s easy, as designers, to let your creativity flow as you get carried along by…

  • How to design a website for customers and search engines

    April 6, 2018 by Joanne Amos

    User experience and organic search performance are intrinsically linked; the design of your website is key to both. Web design affects the ease of use for your visitors, as well as the website’s ability to rank well for relevant terms. Search engine optimization is essential for businesses that want to be at the top of…

  • How to perform a social media audit

    April 3, 2018 by Kyle Speaker

    Social media marketing has rapidly become a key component in most digital marketing campaigns. For agencies just breaching this new territory, it can be overwhelming at the beginning. Clients can run the gamut from creating one barebones social profile to maintaining multiple disorganized ones – and it’s up to you to sort them all out….

  • 5 key steps to build better client communication skills

    March 30, 2018 by Jonathan John

    Because such a large portion of the freelance world works remotely, one of the big issues that comes up with freelancer-client relationships is communication. When you remove the human, face-to-face element of professional contact, things often begin to break down. If you’ve had struggles building effective interactions with your clients, you’re in the right place. In…

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