Business
How to optimize a blog for your business
Content marketing is the most significant inbound marketing strategy businesses should invest in. It lets you boost your visibility in the SEPRs, position yourself as… Read More
26 Articles Tagged Branding
Business
7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics, or… Read More
Business, Design, Marketing
Psychology of design: Telling a story through color
The importance of color in branding can’t be overstated, so taking time to think about the impact of your color choices… Read More
Marketing
How to build a consistent brand across marketing channels
A website is the launchpad for a brand’s visual identity online. But before you can build a website that will do your client’s business justice,… Read More
Business
6 tips for creating a powerful personal brand
Personal branding is the art of making everything you create uniquely and recognizably yours, from your name, logo, and color scheme to your voice,… Read More
Business
Why brand guidelines are important (and how to create them)
“A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently.” – Drew Davies,… Read More
Business
How to add social icons to your email signature + why
In this digitally engaged world of video calls, phone tags, and Slack chats, you might not even remember the last time you shared a physical… Read More
Design
42 of the best agency websites
When you’re searching for a little inspiration for your next site design, there’s nothing quite like looking at some of the best agency websites around. Read More
Business, Design
Everything you need to know about a client before you brand their business
When Oxide Design Co. brings on a new client, we go through a pretty extensive discovery process. We’re of the belief… Read More
Design
How to successfully design for a target audience
For many people, planning a new online home is an exciting endeavor. It’s an opportunity to create something so impressive it will blow the competition… Read More
WordPress
How WordPress can help you establish your online brand
Branding is a basic marketing concept that refers to the way a company presents itself in its marketing materials. The key element of a brand… Read More
Business
How to take professional photos for your design portfolio
You put all your hard work into creating a new brochure you’re proud of, producing an inspiring booklet for a client to sell their goods,… Read More
Marketing
Behind the brand of Fly Fest: Our very own company conference
When you hear the term, “company conference,” a little part of you might shrivel up into a corporate shell. It’s a fear any… Read More
Business
Agency Spotlight: Herman-Scheer talks beginnings, business, and branding
Herman-Scheer is a branding agency in Santa Monica, California comprised of a galvanized group of strategists, designers,… Read More
Business
How to streamline the most boring parts of your freelance design business
Most freelance creatives have one experience in common: that moment they realized how much of a creative business involves non-creative things. For me, it was… Read More
Business, Design
9 pro tips for creating a strong web design portfolio website
As a creative professional, your portfolio can be the making, or failing, of your business. So you need to ensure it represents the full… Read More
Design
Behind the scenes of the Flywheel brand refresh
Flywheel has been around for four glorious, fast-paced years, and during that time, we’ve accomplished a whole lot of amazing things… Read More
Business, WordPress
8 great WordPress themes for your personal brand
Whether you’re a hobbyist, an all-in solopreneur, or somewhere in between, it’s a no-brainer that you’ll need a website to showcase your skill and personality. Read More
Business
How to create a bigger brand with this simple trick
Let’s face it, marketing is hard. Marketing as you scale? Even harder. One of the biggest challenges we run into with our clients… Read More
Business
How to explain the importance of logo design
More than 40 years ago, Nike bought its logo from a college student for $35. When companies hear that logos can come with such a… Read More
Marketing
Brand books, why are they so important?
A brand book is an instruction manual detailing a brand’s personality. Typically, it will outline the history, visuals, voice, and mission of the brand’s… Read More
Development
Use CSS Sprites to make your logo responsive
Remember CSS sprites? They’re a group of different graphics combined into one file, and we’ll be using them to create a responsive logo. It’s a… Read More
Design
Pantone colors for spring 2015 and why you should care about them
As a designer, you’re working with color on a daily basis. Even if you’re not using Pantone specific swatches, you’re working with similar hues in… Read More
Business
Should you even have business cards?
Who out there has designed their own business cards? I mean, why wouldn’t you? It’s a small project with quick turnaround, and it allows… Read More
Business
Why you should promote yourself, not just your business
Maybe you work for your dream agency. Or maybe you started your own design firm. Either way, you worked hard to get wherever you’re at… Read More
Marketing
What I learned about brand commitment from that article about The Onion
You’ve no doubt seen Fast Co.Design’s (fantastic) article about The Onion’s art department. Three people, well-versed in Photoshop, churn out custom photo and… Read More