Design
The secret to telling a memorable story with design
There’s no getting away from the fact that storytelling has become a pretty trendy buzzword, especially when it comes to marketing. But unlike many buzzwords,… Read More
26 Articles Tagged Design theory
Design
Psychology of design: structuring online success
Every choice a designer makes will impact the way a consumer interacts with t a product, service, or company. This is especially true for the… Read More
Design
The dangers of lorem ipsum (and what to use instead)
Do you love the lorem? Or do you loathe the ipsum? I’m asking, of course, about dummy text. A long-used form of placeholder text in… Read More
Design, Marketing
Psychology of design: illustrating your message
We’ve broken down the individual elements of design at length in the first four installations of our psychology of design series. Read More
Design
Psychology of design: a play on words
Your brand message house is a vital tool—it helps you define how, where, and why you should communicate with your customers. The way your messaging… Read More
Design
Everything you need to know about web fonts
Typography is a fundamental element in any web design work that you do. The reason we are hired to design websites for our clients is… Read More
Business, Design
Why you should design for a niche
You’ve heard it time and time again: “Design for a niche!” And I know some of you are thinking: won’t that just limit my clients?… Read More
Business, Design
8 business tasks designers can outsource to a virtual assistant
Growing a design business on your own takes a lot of time and energy because you have to do everything yourself. Your business hours… Read More
Design
How (and when) to stand up for your designs
Client feedback is part of the game when it comes to being a creative service provider. Whether you are a solo freelancer or part of… Read More
Design
A guide to effective use of white space in web design
Designers love it, yet website owners want to fill it. White space is often regarded as a waste of valuable screen space. Yet it isn’t… Read More
Design
4 lessons learned from famous design flaws
As designers, we can point out brilliant design in a second and poor design in a half-second. In fact, bad design is so noticeable that… Read More
Design
Website color schemes: Theory, practice, and inspiration
Creating a website color scheme is an important and exciting aspect to web design! Color is a key component of your business’s branding, and… Read More
Design
How to successfully design for a target audience
For many people, planning a new online home is an exciting endeavor. It’s an opportunity to create something so impressive it will blow the competition… Read More
Design
How to design for the web using design patterns
Design patterns are the foundation of good website usability, and they’re the pieces websites are built upon. They’re a strategic design decision a web… Read More
Design
How to strategically add animation to your site
The use of animation in web design isn’t exactly a new thing. Remember the long gone era of rotating 3D gifs? How about the… Read More
Design
The psychology of typography
Along with color, the way you use typography on your website is a key element that can determine the success – or… Read More
Design
10 books that’ll sharpen any designer’s social skills
You’ve seen the type: that person who reads books all the time, face hidden behind the cover, digging through the pages without any care… Read More
Design
The secret to making informed design decisions
Wouldn’t it be great if you had a way to help you make some of your design decisions? Sometimes, having a completely blank slate… Read More
Design
16 tips for improving the composition of your designs
Great artistic compositions don’t just come out of the blue. They take careful consideration, preparation, patience, and a familiarity with the nuances of visual… Read More
Business
Why designers need to understand basic business concepts
When you’re a web designer, you really need to understand some basic business concepts. That’s not just for freelancers, either – agency and in-house… Read More
Design
Confessions of a graphic design student
When you tell people that you go to school for art, hardly anyone takes you seriously. They think you spend your time finger painting… Read More
Business
How to explain the importance of logo design
More than 40 years ago, Nike bought its logo from a college student for $35. When companies hear that logos can come with… Read More
Design
Why you shouldn’t use flat design
Flat design seems to be all the rage in the design world these days. It’s clean, so perfectly simple, and… Read More
Business
Yes, you should create a web style guide
Style guides, also know as pattern libraries, are a great way to ensure that your design carries on as intended as your website grows… Read More
Design
The skills that pay the post-grad bills: what you’ll need to learn in design school
If you’re studying to be a designer (or just trying to max out your professional skillset), there are standard skills you’ll need to learn:… Read More
Design
What that font says about your project
It’s time: You have to choose a typeface. With so many options available, you can quickly get washed away in a sea of serifs,… Read More