Marketing
Lead Generation for WordPress: A Beginner’s Guide Part Two
In part two of this guide, we’ll pick up where we left off — implementing a strategy for effective… Read More
Marketing
Marketing
Lead Generation for WordPress: A Beginner’s Guide
There’s one thing every website must do in order to be successful: generate leads. Lead generation is the key to turning site visitors (who may… Read More
Marketing
WordPress form plugins: Best practices and recommendations
While contact forms aren’t exactly a new method for engaging with customers or generating leads, using forms effectively is still a… Read More
Design, Marketing
What are personas and why should you use them?
When most people hear the term personas they think of marketing rather than design, but persona research can and should be an integral part of… Read More
Marketing
SEO best practices for WordPress web designers
Search Engine Optimization (SEO) is arguably one of the most crucial aspects of your site. Both web design and functionality are also important, however, if… Read More
Business, Marketing
7 website goals to grow your business this year
With a never-ending to-do list and limited time in your day, it can be hard to prioritize the work you do and the goals you… Read More
Marketing
How to establish your 2021 marketing strategy and KPIs
As you surely know by now, goal-setting is a critical process in every business. You can’t hit goals that you don’t have, after all. And… Read More
Design, Marketing, WordPress
24 best online courses for web designers (+how much they cost!)
Professional development is key to staying on top of your game when it comes to being a web designer! You’re often tasked with being… Read More
Marketing
14 Halloween marketing campaigns that’ll leave you eerily inspired
It’s the spookiest time of the year — Halloween! Agencies working with brands and (companies themselves) are getting more and more clever with their campaigns… Read More
Marketing
Why you should map keywords to content
Landing a top spot on Google’s search results isn’t easy. You could have loads of well-written blog posts, the nicest looking, fastest loading website, thousands… Read More
Marketing
How to perform a social media audit
Social media marketing has rapidly become a key component in most digital marketing campaigns. For agencies just breaching this new territory,… Read More
Marketing
Humanizing hosting: What I’ve learned as a photographer in tech
Here’s an interaction I run into often when discussing what I do for a living: “You work full-time? Doing photography? For a tech company?! “Yep!”… Read More
Marketing
The client-converting portfolio: 17-point checklist
There are primarily two philosophies regarding portfolios I’ve seen among agencies and freelancers in my experience over the last decade. First are agencies who have… Read More
Marketing
A complete guide to YouTube video marketing for web designers
YouTube video marketing isn’t necessarily a new topic. Video is growing in popularity every day and it’s more important than ever to understand your video… Read More
Marketing
Why your agency needs a strong social media presence
Oh, social media. Some days you can’t live with it, some days you can’t live without it. But either way, your agency should be taking… Read More
Marketing
The ultimate Instagram photo size guidelines & templates
If you’re a social media manager (or an agency owner who does it all!), then I’m sure you think about your business’s, company’s, and/or client’s… Read More
Marketing
How to create UTM tags (+ free builder!)
In today’s marketing landscape, tracking how various initiatives across multiple channels perform is not only a nice to have, but a need to have. This… Read More
Marketing
Sales funnel fundamentals every web designer should know
Ever heard of a sales funnel? Of course you have. But do you know what a funnel is and how to use one? That one’s… Read More
Marketing
How to design a website for customers and search engines
User experience and organic search performance are intrinsically linked; the design of your website is key to both. Web design affects the ease of use… Read More
Marketing
14 best marketing podcasts from Flywheel’s Director of Marketing
I’ve never, ever considered myself an auditory learner, so when podcasts first started popping up all around me in casual and professional conversations, I completely… Read More
Marketing
24 inspiring Instagram accounts all marketers should be following
With more than 800 million users, Instagram has come a long way since its first photo was posted of a dog… Read More
Marketing
The ultimate social media checklist for freelancers
I get it. Social media is a tough nut to crack. It takes a lot of time, care, and effort, too. And lest we forget,… Read More
Design, Marketing
Creative Spotlight: How Rareview intersects design and marketing to drive success
While I’m sure any of us with siblings love them to the moon and back, most of us couldn’t imagine going into business with them. Read More
Marketing
Behind Expensify’s Super Bowl commercial: An interview with JohnXHannes
As creatives in the digital marketing industry, we get pretty excited for the first weekend of February. No, not to watch the Patriots win (another)… Read More
Marketing
The marketing strategy Weglot used to achieve $100,000 MRR
Running a WordPress-based business places heavy demands on precious resources, and the ability to focus your marketing efforts can make… Read More
Marketing
Our top 10 articles from 2018!
Looking back on 2018, we discovered some delightful new design trends, found incredibly inspiring websites, and learned some bold business advice to take our work… Read More
Marketing
How to set up Facebook Instant Articles with WordPress
Launched in 2015, Facebook Instant Articles offers users a new way of viewing mobile articles. The articles are hosted on Facebook’s servers, so instead of… Read More
Marketing
Behind the brand of Fly Fest: Our very own company conference
When you hear the term, “company conference,” a little part of you might shrivel up into a corporate shell. It’s a fear any… Read More
Marketing, WordPress
Essential WordPress plugins for marketers
Too many. If you ask me what the absolutely essential WordPress plugins for marketers are, that’s my short answer. Too. Many. And that’s both… Read More
Marketing
How to optimize your website pages to rank higher
With so much buzz around online marketing, optimizing your site’s web pages for search engines not only helps garner more visitors but also helps leverage… Read More