Design
9 telltale signs your website needs a redesign
If your website were on a seven-second speed date, how appealing would it be?
Seven seconds may not sound long to make a decision, but as human beings we’re used to making snap judgments based on appearance. And when it comes to the online world, most people judge your website – and therefore your business – in seven seconds.
In that time you have to capture your visitors’ attention, show them around, give them a splash of your personality, and ensure you represent yourself in the best possible light.
No pressure.
Redesigning your website can seem overwhelming and it can take a significant amount of time and money, but it could also be a game-changer for your business.
If you’re unsure whether the time is right for a website overhaul, here are nine telltale signs your website is ready for a redesign.
1. It doesn’t accurately reflect your brand
Brands naturally evolve over the years, but if your website doesn’t reflect that, you’re doing your business a disservice. A change in your business offerings, a fresh new logo, or a rethinking of your brand color scheme are all good reasons to justify a redesign of your website.
You want to send the message that your business is healthy, looking to the future, and actively taking on new customers. To do that you need an attractive, understandable website that’s aligned with your core values and has a clear navigational flow.
Essentially, you want visitors to feel like they’re engaging with an actual person from your organization.
2. It’s difficult to navigate
User experience is a critical part of any website, so when a potential customer lands on your site, it should be clear from the outset what your business offers and how it can help them with their problem.
Put yourself in your customers’ shoes and see how long it takes to find what they’re looking for. If you can’t do it within one or two clicks, chances are they’ll get bored and scoot off somewhere else. Perusing a website shouldn’t feel like hard work. Your navigation needs to be accessible from every page, any buttons should be large enough to tap on the smallest of screens, and check carefully that none of your internal links lead to 404 errors.
You’re aiming for improved navigation, clearer calls to action, better internal links, and an overall reduction of clutter and distractions.
3. It isn’t responsive
Is your website responsive? Does it work equally well on all screen sizes from the smallest smartphone to the largest desktop? If the answer is no, then you’re potentially losing business every time somebody finds you on an incompatible screen. Which in today’s world will be often!
Users are increasingly accessing the web via tablets and smartphones, so your website has to cater for that.
4. Your audience has evolved
As your business evolves, so will your audience. And if you’re targeting a different clientele today than you were a few years back, chances are your website will be appealing to the wrong demographic.
If you haven’t set up new buyer personas, now is the time. Consider the different needs of your target audience and restructure your navigational pathways accordingly. Freshen up your copy and content to meet their needs, and consider which colors would best appeal to them.
Whatever you do, always ensure the needs of your primary audience are met first.
5. You’re lagging behind your main competitors
Keeping up with the Joneses is a bit of a cliché and I don’t recommend obsessing over what your competitors are doing, but do keep an eye on them. If your rivals have a shiny new website with great design and easy navigation, chances are your audience may prefer to do business over there.
Bear in mind your industry will affect how frequently you should update your website. Consumer sites need to incorporate recent design trends to stay fresh, but if your website is information-based or in the technical or manufacturing fields, your need isn’t quite as pressing.
Take care you don’t copy your rivals’ new ideas though. By all means take influence from design trends that work well in your industry, but adapt them so your offering is better, not a mere copycat.
6. It’s slow to load
Slow-loading sites are incredibly frustrating to use and often result in visitors quickly hitting the back button in search of something a little more responsive. In general, if your site takes longer than five seconds to load, it needs some attention. There could be several reasons for this; files might not have been compressed properly or updates might’ve been missed on the back end.
Not all of these reasons require a complete web redesign, but in an age when the majority of people browse the web on the go – and therefore chew up a lot of data – ensuring the site is optimized for them is essential. The current trend is to make sites faster to load and to only download large files – such as photos and videos – as you scroll down.
7. You need to add new functionality
As your business evolves, you may need to add new functionality to your website, such as eCommerce or a custom quoting engine. But adding a bolt-on tool isn’t always effective and it can cost more than a new design with the feature already built in. So a website redesign may be the best option.
It isn’t just functionality either. In 2017, your marketing arsenal should incorporate a lot of digital tools – search engine optimization, social media, content marketing, compelling visuals, and different media – but does your current website have the ability to help flex your marketing muscle?
You need tools for keyword optimization and an SEO-friendly URL structure, landing templates for ad campaigns, social media buttons, templates for a blog and news items, and product and sales pages that are focused on making those crucial conversions. If your website can’t help with this, you need to find one that can.
8. Your web traffic is static or declining
If your web traffic has reached an impasse or begun to decline, that’s a sign something isn’t quite going to plan. This doesn’t necessarily mean you need a complete redesign; a revamp of your content might be enough to freshen it up.
However, if the site itself is stale, looks old and outdated when people land on it, and is clunky to use, you might want to consider a complete overhaul.
9. It’s more than five years old
As I mentioned in point 5, the frequency with which you update your website will depend a little on the industry you’re in. However, using modern web design to tell your brand story and market your business offerings is more likely to engage your audience and leave a strong impression on them, encouraging repeat visits – and repeat business.
Technology and marketing moves so rapidly that what looked good and worked well five years ago is unlikely to have the same effect today. So if your website is five years or older, now is a great time to consider updating it.
Your website is much more than a mere tool; it’s a credibility builder for your business. If it’s outdated and difficult to use, what does that say about your business?
All too often, your website is the first point of contact for potential customers, so leaving a good first impression is crucial. If it’s difficult to navigate, no longer reflects your brand or appeals to your target audience, is slow to load, or isn’t responsive, it could be time to think about a redesign.
How can you tell if it’s time to redesign a website? What has you reaching for the back button? Can you add anything to our list? Tell us below.
Comments ( 128 )
JudsonZoown
May 12, 2025
get clomid no prescription: Clom Health - can i order clomid tablets
MatthewTom
May 12, 2025
prednisone 5 tablets [url=http://prednihealth.com/#]order prednisone 10 mg tablet[/url] PredniHealth
RogerCouct
May 12, 2025
https://clomhealth.com/# how to get clomid for sale
Russellfeeve
May 12, 2025
PredniHealth: PredniHealth - purchase prednisone 10mg
Oscargef
May 12, 2025
Amo Health Care: buy cheap amoxicillin - Amo Health Care
JudsonZoown
May 12, 2025
ordering prednisone: PredniHealth - PredniHealth
RogerCouct
May 12, 2025
https://prednihealth.com/# buy prednisone online australia
MatthewTom
May 12, 2025
Amo Health Care [url=https://amohealthcare.store/#]amoxicillin 200 mg tablet[/url] amoxicillin 500mg prescription
Russellfeeve
May 12, 2025
can you get cheap clomid: can i order generic clomid without insurance - can i order generic clomid online
Oscargef
May 12, 2025
PredniHealth: buy prednisone with paypal canada - prednisone 20 mg in india
JudsonZoown
May 12, 2025
PredniHealth: PredniHealth - PredniHealth
RogerCouct
May 12, 2025
http://clomhealth.com/# how can i get cheap clomid no prescription
MatthewTom
May 12, 2025
amoxicillin medicine [url=https://amohealthcare.store/#]Amo Health Care[/url] Amo Health Care
Russellfeeve
May 12, 2025
30mg prednisone: PredniHealth - prednisone price
Jeremyfax
May 11, 2025
modafinil pharmacy: purchase Modafinil without prescription - doctor-reviewed advice
LorenzoBlize
May 11, 2025
best price for Viagra [url=https://maxviagramd.shop/#]safe online pharmacy[/url] order Viagra discreetly
RobertKet
May 11, 2025
online Cialis pharmacy: order Cialis online no prescription - cheap Cialis online
LorenzoBlize
May 11, 2025
modafinil legality [url=https://modafinilmd.store/#]buy modafinil online[/url] doctor-reviewed advice
Jeremyfax
May 11, 2025
no doctor visit required: best price for Viagra - secure checkout Viagra
RonaldFOEFS
May 10, 2025
https://modafinilmd.store/# Modafinil for sale
Jeremyfax
May 10, 2025
order Cialis online no prescription: best price Cialis tablets - affordable ED medication
RobertKet
May 10, 2025
order Cialis online no prescription: buy generic Cialis online - reliable online pharmacy Cialis
Jeremyfax
May 10, 2025
same-day Viagra shipping: safe online pharmacy - same-day Viagra shipping
Jeremyfax
May 10, 2025
reliable online pharmacy Cialis: best price Cialis tablets - generic tadalafil
LorenzoBlize
May 9, 2025
purchase Modafinil without prescription [url=https://modafinilmd.store/#]doctor-reviewed advice[/url] modafinil legality
Albertoseino
May 9, 2025
doctor-reviewed advice: safe modafinil purchase - Modafinil for sale
RonaldFOEFS
May 9, 2025
http://zipgenericmd.com/# Cialis without prescription
Albertoseino
May 9, 2025
FDA approved generic Cialis: reliable online pharmacy Cialis - secure checkout ED drugs
RobertKet
May 9, 2025
reliable online pharmacy Cialis: best price Cialis tablets - cheap Cialis online
Jeremyfax
May 9, 2025
fast Viagra delivery: legit Viagra online - Viagra without prescription
Albertoseino
May 9, 2025
modafinil legality: safe modafinil purchase - modafinil pharmacy
RonaldFOEFS
May 9, 2025
https://modafinilmd.store/# safe modafinil purchase
LorenzoBlize
May 9, 2025
FDA approved generic Cialis [url=https://zipgenericmd.shop/#]generic tadalafil[/url] buy generic Cialis online
Jeremyfax
May 9, 2025
no doctor visit required: best price for Viagra - cheap Viagra online
RonaldFOEFS
May 9, 2025
http://modafinilmd.store/# purchase Modafinil without prescription
LorenzoBlize
May 9, 2025
verified Modafinil vendors [url=http://modafinilmd.store/#]modafinil legality[/url] purchase Modafinil without prescription
ElmerSip
May 4, 2025
пинап казино: pin up вход - pin up вход
ElmerSip
May 3, 2025
вавада зеркало: vavada - вавада казино
BrianCrugh
May 2, 2025
pin up casino: pin-up - pin up azerbaycan
ElmerSip
May 1, 2025
вавада: вавада - вавада
BrianCrugh
May 1, 2025
vavada: вавада - vavada casino
Richardmat
May 1, 2025
vavada вход [url=https://vavadavhod.tech/#]вавада официальный сайт[/url] вавада официальный сайт
ZackaryCaush
May 1, 2025
https://pinupaz.top/# pin up casino
BrianCrugh
May 1, 2025
вавада зеркало: vavada вход - вавада
Richardmat
May 1, 2025
пин ап зеркало [url=https://pinuprus.pro/#]пин ап вход[/url] пин ап казино официальный сайт
ZackaryCaush
May 1, 2025
https://pinuprus.pro/# пин ап казино официальный сайт
ZackaryCaush
April 30, 2025
https://pinuprus.pro/# пинап казино
Richardmat
April 30, 2025
пин ап вход [url=https://pinuprus.pro/#]пин ап вход[/url] пин ап казино
ElmerSip
April 30, 2025
вавада казино: вавада казино - вавада
ZackaryCaush
April 30, 2025
http://pinupaz.top/# pin up casino
Richardmat
April 30, 2025
pin up azerbaycan [url=http://pinupaz.top/#]pin-up[/url] pin up az
ElmerSip
April 30, 2025
pinup az: pin up - pin-up casino giris
ZackaryCaush
April 30, 2025
https://pinupaz.top/# pin up az
Richardmat
April 30, 2025
pin-up casino giris [url=http://pinupaz.top/#]pin up casino[/url] pin-up casino giris
ElmerSip
April 30, 2025
pin up casino: pinup az - pin up azerbaycan
ZackaryCaush
April 30, 2025
http://vavadavhod.tech/# vavada
Stevendrype
April 30, 2025
Medicine From India: medicine courier from India to USA - Medicine From India
Michaeljouch
April 29, 2025
indian pharmacy online [url=https://medicinefromindia.com/#]indian pharmacy online shopping[/url] MedicineFromIndia
Walterhap
April 29, 2025
https://medicinefromindia.com/# Medicine From India
MichaelFaulp
April 29, 2025
mexican online pharmacy: mexico pharmacies prescription drugs - mexican online pharmacy
Dannysit
April 29, 2025
canadian online drugs: Buy medicine from Canada - best online canadian pharmacy
Stevendrype
April 29, 2025
Rx Express Mexico: mexico drug stores pharmacies - RxExpressMexico
Michaeljouch
April 29, 2025
RxExpressMexico [url=http://rxexpressmexico.com/#]Rx Express Mexico[/url] mexico pharmacies prescription drugs
Walterhap
April 29, 2025
http://expressrxcanada.com/# real canadian pharmacy
MichaelFaulp
April 29, 2025
RxExpressMexico: RxExpressMexico - RxExpressMexico
Dannysit
April 29, 2025
legitimate canadian online pharmacies: Canadian pharmacy shipping to USA - canadian pharmacy uk delivery
Stevendrype
April 29, 2025
RxExpressMexico: mexican online pharmacy - mexico pharmacies prescription drugs
Michaeljouch
April 29, 2025
canada rx pharmacy world [url=http://expressrxcanada.com/#]Generic drugs from Canada[/url] recommended canadian pharmacies
MichaelFaulp
April 29, 2025
indian pharmacy: indian pharmacy online - reputable indian pharmacies
Stevendrype
April 29, 2025
canadian pharmacy online: ExpressRxCanada - canadian online drugstore
Dannysit
April 29, 2025
onlinecanadianpharmacy: ExpressRxCanada - legit canadian pharmacy
Walterhap
April 29, 2025
http://expressrxcanada.com/# my canadian pharmacy review
Michaeljouch
April 29, 2025
canadian pharmacy online ship to usa [url=https://expressrxcanada.shop/#]canadian pharmacies that deliver to the us[/url] canadian online drugstore
Stevendrype
April 29, 2025
medicine courier from India to USA: indian pharmacy online shopping - indian pharmacy online
Dannysit
April 29, 2025
mexican rx online: Rx Express Mexico - Rx Express Mexico
MichaelFaulp
April 29, 2025
mexico pharmacy order online: mexican online pharmacy - Rx Express Mexico
Walterhap
April 29, 2025
https://expressrxcanada.shop/# canadian pharmacy 24
Stevendrype
April 28, 2025
mexico pharmacy order online: mexico pharmacies prescription drugs - mexican online pharmacy
Dannysit
April 28, 2025
Rx Express Mexico: Rx Express Mexico - mexico drug stores pharmacies
MichaelFaulp
April 28, 2025
mexico drug stores pharmacies: mexican rx online - Rx Express Mexico
Walterhap
April 28, 2025
https://medicinefromindia.com/# indian pharmacy online
Stevendrype
April 28, 2025
Rx Express Mexico: mexico drug stores pharmacies - mexico pharmacy order online
Michaeljouch
April 28, 2025
indian pharmacy online [url=http://medicinefromindia.com/#]п»їlegitimate online pharmacies india[/url] indian pharmacy online
Dannysit
April 28, 2025
canadian pharmacy no rx needed: Express Rx Canada - canadian pharmacy 365
MichaelFaulp
April 28, 2025
Rx Express Mexico: mexican online pharmacy - mexico pharmacy order online
Walterhap
April 28, 2025
http://expressrxcanada.com/# canadian pharmacies compare
Stevendrype
April 28, 2025
medicine courier from India to USA: online shopping pharmacy india - Medicine From India
Dannysit
April 28, 2025
mexican rx online: mexico drug stores pharmacies - Rx Express Mexico
Michaeljouch
April 28, 2025
mexico pharmacy order online [url=https://rxexpressmexico.com/#]mexico drug stores pharmacies[/url] mexican rx online
MichaelFaulp
April 28, 2025
cheap canadian pharmacy: ExpressRxCanada - ed drugs online from canada
Walterhap
April 28, 2025
http://medicinefromindia.com/# indian pharmacy
Stevendrype
April 28, 2025
MedicineFromIndia: Medicine From India - Online medicine order
Dannysit
April 28, 2025
indian pharmacy: indian pharmacy online - indian pharmacy online shopping
BernardVeida
April 28, 2025
cialis prix: Achat Cialis en ligne fiable - cialis sans ordonnance tadalmed.shop
BilliesniCt
April 28, 2025
Cialis generique prix: cialis generique - Tadalafil 20 mg prix sans ordonnance tadalmed.shop
BernardVeida
April 27, 2025
achat kamagra: Kamagra pharmacie en ligne - Achetez vos kamagra medicaments
Robertmut
April 27, 2025
https://kamagraprix.com/# kamagra livraison 24h
Robertmut
April 27, 2025
https://kamagraprix.com/# kamagra 100mg prix
Bradleyfup
April 27, 2025
Tadalafil sans ordonnance en ligne: Achat Cialis en ligne fiable - Acheter Cialis 20 mg pas cher tadalmed.shop
Bradleyfup
April 26, 2025
Tadalafil 20 mg prix en pharmacie: Cialis generique prix - Acheter Cialis 20 mg pas cher tadalmed.shop
BilliesniCt
April 26, 2025
acheter mГ©dicament en ligne sans ordonnance: pharmacie en ligne sans ordonnance - pharmacie en ligne pas cher pharmafst.com
Robertmut
April 26, 2025
http://kamagraprix.com/# acheter kamagra site fiable
BilliesniCt
April 26, 2025
achat kamagra: kamagra 100mg prix - kamagra livraison 24h
PeterUnomb
April 26, 2025
pharmacie en ligne france livraison belgique [url=http://pharmafst.com/#]pharmacie en ligne[/url] Pharmacie Internationale en ligne pharmafst.shop
Bradleyfup
April 26, 2025
kamagra oral jelly: kamagra livraison 24h - Acheter Kamagra site fiable
Robertmut
April 26, 2025
http://tadalmed.com/# Tadalafil 20 mg prix en pharmacie
Bradleyfup
April 26, 2025
pharmacie en ligne france fiable: Livraison rapide - pharmacie en ligne pharmafst.com
Robertmut
April 26, 2025
https://pharmafst.shop/# pharmacie en ligne fiable
BilliesniCt
April 26, 2025
Tadalafil achat en ligne: Cialis sans ordonnance 24h - Cialis sans ordonnance pas cher tadalmed.shop
Robertmut
April 25, 2025
http://tadalmed.com/# Tadalafil achat en ligne
PeterUnomb
April 25, 2025
cialis generique [url=https://tadalmed.com/#]cialis prix[/url] Acheter Viagra Cialis sans ordonnance tadalmed.com
Robertmut
April 25, 2025
https://kamagraprix.com/# kamagra en ligne
BernardVeida
April 25, 2025
pharmacies en ligne certifiГ©es: pharmacie en ligne avec ordonnance - pharmacie en ligne pharmafst.com
Bradleyfup
April 25, 2025
pharmacie en ligne france fiable: Livraison rapide - pharmacie en ligne avec ordonnance pharmafst.com
PeterUnomb
April 25, 2025
Achetez vos kamagra medicaments [url=http://kamagraprix.com/#]Acheter Kamagra site fiable[/url] kamagra oral jelly
BilliesniCt
April 25, 2025
Kamagra Oral Jelly pas cher: Kamagra pharmacie en ligne - Achetez vos kamagra medicaments
Robertmut
April 25, 2025
http://tadalmed.com/# Pharmacie en ligne Cialis sans ordonnance
Bradleyfup
April 25, 2025
kamagra en ligne: kamagra 100mg prix - kamagra en ligne
PeterUnomb
April 25, 2025
kamagra livraison 24h [url=https://kamagraprix.shop/#]kamagra pas cher[/url] kamagra 100mg prix
BernardVeida
April 25, 2025
kamagra livraison 24h: Kamagra Oral Jelly pas cher - kamagra 100mg prix
BilliesniCt
April 25, 2025
kamagra 100mg prix: kamagra en ligne - kamagra livraison 24h
Robertmut
April 25, 2025
http://kamagraprix.com/# acheter kamagra site fiable
Bradleyfup
April 25, 2025
pharmacies en ligne certifiГ©es: Pharmacies en ligne certifiees - acheter mГ©dicament en ligne sans ordonnance pharmafst.com
BernardVeida
April 25, 2025
achat kamagra: kamagra 100mg prix - kamagra en ligne
PeterUnomb
April 25, 2025
Pharmacie sans ordonnance [url=http://pharmafst.com/#]pharmacie en ligne[/url] pharmacie en ligne sans ordonnance pharmafst.shop
DavidSaisp
April 24, 2025
achat kamagra: kamagra pas cher - Kamagra pharmacie en ligne
Edwardtoupe
April 23, 2025
olympe casino en ligne: olympe casino cresus - casino olympe
Nikola
February 23, 2017
All points in place, but main thing you did not mention is budget. For most clients budget is always #1.
Mitch Britt
June 11, 2017
I think budget is important, but I have found many small businesses do not understand the full value of an effective Website. You have to explain the value and ROI behind an effective Website. We have to educate Clients and show why the project costs what it does. Many businesses do not budget enough for a website, and it is our job to guide them.