Imaginate Studio takes control of client experiences with Growth Suite

When you’re working solo, time is the most important asset you have. Jason White, founder of Imaginate Studio, knows this all too well. He runs a one-man show, occasionally bringing in other freelancers to assist on larger projects.

Since 2006, White has been creating websites with WordPress using different hosting companies along the way. As those hosting partners began to multiply, however, it led to the creation of multiple processes and inconsistent experiences for Imaginate’s clients. 

To eliminate those inconsistencies across his clients’ experiences and ensure quality at every step of the process, White turned to Growth Suite in January 2022.

The first thing White noticed after transitioning his client sites to Growth Suite was how easy site management became. Tracking important metrics and finding and updating out-of-date site components has made it easier to show the value of his work—especially since all that information is easily exportable in the form of Imaginate Studio-branded client reports.

The process of billing his customers for services rendered and forecasting future financials has also been made easier with Growth Suite’s personalized dashboard view and automated billing and invoicing. 

Growth Suite’s Client Portal feature is also a valuable asset for White, whose customers can easily access their portfolio and payment information using a branded client portal login.

When White first moved his clients to Growth Suite, his monthly recurring revenue (MRR) was just under $900. Within six months however, the ability to provide Growth Suite’s level of premium hosting to his clients saw that number shoot up to nearly $1,500, with future short-term forecasts pointing towards $2,000 a month in passive revenue.

The platform has taken most of the administrative tasks out of White’s day-to-day, leaving more time in his calendar to take on new projects, ideate on designs, and even have a more rewarding life outside of work.