Scale your agency & find long-term success with our Agency Partners Program!

Learn more
Your agency's management dashboard
Your client's dashboard
Your client's dashboard

White Label

Bill your clients on a recurring subscription (and scale quickly!)

White Label offers you a sleek and modern white labeled billing experience under your own brilliant brand. It’s built as an add-on to our world-renowned WordPress hosting platform, so you can resell our services, as well as your own! to your clients at whatever price you’d like. Create your own recurring revenue stream, deliver a streamlined client experience, and (as always!) leave all the technical details to us.

A client-facing dashboard featuring your own brand
our services,
set at your prices
Flywheel's expert support staff to back you up
See how it works

Integrated with Stripe, so payments go straight into your bank account!

Your agency's management dashboard

Your agency's dashboard

What you will see

Your client's dashboard

The client's dashboard

What your client will see

Discover how White Label can dramatically boost your business

Chat with our billing experts and see the platform in action!

White Label
  • Set up automatic billing for clients
  • Proudly display your brand
  • Your services, your prices
  • Backed by Flywheel’s platform & support team

Here's what you get with White Label!

We do all the work, you get all the credit

Resell hosting to your clients and earn extra revenue, all while Flywheel runs quietly in the background. Your clients will interact with you and only you, allowing you to craft a better-than ever client experience backed by our rock-solid hosting platform and a team of WordPress experts.

A branded client dashboard

Upload your logo and pick the color of your choice to create a billing experience for your client that matches your own brand.

Customized client subscriptions

Write and create your own subscription-based packages for anything you want! Hosting, security, WordPress upgrades, design work, or whatever else you’d like! Your services are all written in your voice, with your pricing. You can choose to bill your clients monthly, every 3 months, every 6 months, annually, or even just for a one-time fee.

An expert, behind-the-scenes support team

If you run into a hosting hiccup or a development dilemma, your client is going to come to you... but little do they know that you’ve got an entire team of WordPress experts at your disposal! Just contact us as usual and we’ll be more than happy to walk you through it.

Automated billing emails

Subscription emails are all super sleek and automated, so you don’t have to worry about tracking down payments, updating client credit cards, or remembering to invoice. Client payments are simply processed through Stripe automatically and go straight into your bank account!

Get Started


As many of the answers as we could compile!

How can I qualify for White Label?

White Label is available as an add-on with any Flywheel plan. Interested in adding it your sites? Visit our pricing page to pick a plan today to get started.

As a note: White Label subscriptions are tied to a site on your plan, so the only clients you can set up subscription billing for are those who have a site on Flywheel. 

How will my clients pay me, and how often?

White Label features a very snazzy Stripe integration! Your clients will set up their billing through the branded dashboard, and payments will go straight into your bank account. When you set up their subscription, you can choose the billing cycle: monthly, every 3 months, every 6 months, or annually.

You can also issue one-time charges to any of your White Label clients who have an active subscription. One-time Services can be added in a few different ways:

When creating a new subscription, you can add a new service and mark it to not recur automatically. These services will bill once and automatically removed before the next billing period.

When editing an existing subscription, you can add a new service and choose to either:

  • Bill the client immediately for that service
  • Bill the client on the next scheduled renewal
Do you support international currencies?

Yes! You can now set a default currency to reflect where you do business. All new subscriptions and sites added to your White Label account will be in that default currency. View the full list of currencies supported by Stripe here.

Will my clients know they're on Flywheel?

Nope! All client-facing materials (the dashboard, emails, etc.) are free of Flywheel branding and include your own logo and the color of your choice, so your clients will have no idea their site is hosted with Flywheel!

Will my clients have access to Flywheel's features?

Nope! White Label’s client-facing dashboard serves three purposes for your clients: 1.) so they can see the services you’re providing, 2.) so they can update their billing info on their own, and 3.) so they can have one point of access into the site. They will not be added as a collaborator on the site, and will not have access to stats, logs, DNS, SSL, or any of the features and tools that come on the Flywheel side. The dashboard they access is not a copy of the Flywheel dashboard.

I don't know how to resell hosting...why should I do it?

What a most excellent question! Reselling WordPress hosting is one of the easiest ways you can add value to your services without a lot of extra work. If you’re nervous about a massive up-front cost, managing servers, or late-night phone calls from your clients, then it’s time to take a deep breath and RELAX! We’ve built an ebook that’s meant to walk you through the process in a nice, easy, breezy way. Check that out here!

What other fees are associated with white label?

White Label is an extra $99/month (on top of the price of your hosting plan). As with any payment processor, Stripe also collects a fee, at a flat rate of 2.9% + 30¢ per successful charge (as long as you’re doing under $1 million in volume per year).