Uncategorized
8 best WordPress themes for your niche: Construction industry
Finding your niche is one of the best ways to build your portfolio and your book of business. Doing so helps you hone your skills… Read More
Uncategorized
How to easily find and fix 404 errors from your WordPress dashboard
Few things are more frustrating for you and your users than hitting a 404 page. Before you can find and fix 404 errors from your… Read More
Business
Creating layers of customer support
Shrek taught us that ogres are like onions, but what he forgot to mention is that your customer support strategy is also a lot like… Read More
Development, WordPress
How to optimize WordPress for local SEO
Do you want to optimize your WordPress website for local search? If so, you’re in the right place! Local search engine optimization (SEO) is one… Read More
Marketing, WordPress
YARPP—Yet Another Related Posts Plugin—now supported on Flywheel
After significant performance optimizations to the YARPP—Yet Another Related Posts Plugin, we’re thrilled to announce that YARPP has officially been removed… Read More
Uncategorized
How to generate honest, constructive feedback from a small team
Great leaders want their teams to feel supported and heard, because when your employees feel respected, they’re more likely to stick around. No business wants… Read More
Design
Psychology of design: structuring online success
Every choice a designer makes will impact the way a consumer interacts with t a product, service, or company. This is especially true for the… Read More
Development, WordPress
Gain new Local insights at DE{CODE}, the global WordPress conference for developers
There’s never been a better time to specialize in WordPress development. and with WP Engine DE{CODE} fast approaching, now is a… Read More
Business
12 ways to get more from a virtual conference
Virtual conferences boomed during the early months of the pandemic, and more than two years later, virtual attendance is showing no signs of slowing. That’s… Read More
Development, Flywheel
Grow your WordPress skillset at DE{CODE} 2022!
Virtual conferences are a great way to soak up valuable knowledge from the comfort of your own home (or anywhere else you’d like to be). … Read More
Business
Real use case: Growth Suite client reports
Agencies and freelancers across the globe have quickly discovered the powerful agency-branded billing and invoicing functionality of Growth Suite. The… Read More
Design, Marketing
Psychology of design: illustrating your message
We’ve broken down the individual elements of design at length in the first four installations of our psychology of design series. Read More
Design, WordPress
8 powerful WordPress themes for portfolio sites
Your digital portfolio of work isn’t just a scrapbook of all the great projects you’ve worked on over the years—it’s your key to new business. … Read More
Design, Marketing, WordPress
16 best design blogs to follow in 2022
It’s critical that designers find time to look away from their daily work to find new inspiration, learn new skills, and stay on top of… Read More
Business, Flywheel, Marketing
Say goodbye to high transaction fees—ACH is now available for Growth Suite!
Agency and freelance business owners have enough on their plates without having to deal with expensive or unexpected credit card fees. But in order to… Read More
Business, Marketing
Seven social strategies to earn more business
Creating a presence in the social sphere isn’t a question in today’s economy; it’s a requirement. When a customer decides which company to choose for… Read More
Design, Flywheel
We designed a more inclusive Flywheel
Flywheel’s interface is known and recognized for its colorful palette and whimsical experience. It’s just one way we reflect our core value “Design Matters.” We… Read More
Design, Marketing
Get engaged this Valentine’s Day
It feels like we just exited the holiday season, but nevertheless, there’s another one on the horizon. Valentine’s Day is one of the top 10… Read More
Design
Psychology of design: a play on words
Your brand message house is a vital tool—it helps you define how, where, and why you should communicate with your customers. The way your messaging… Read More
Design
Web design trends for 2022
If we’ve learned anything over the last two years, it’s that we’ll always have to keep adapting to something new. This is true in both life… Read More
Design
Pantone color of the year 2022
If you’re paying attention, trends in design will show up across several mediums. From websites to fashion to interior and product design, you’ll start to… Read More
Business, Flywheel
5 outcomes you can expect from Growth Suite’s client reporting
Client reports are an essential component of agency work. As an agency owner, and even as a freelance web developer, you need to be able… Read More
Business, Development, Marketing
Best conferences to attend in 2022
Planning for your future should include equal parts “getting stuff done” and “learning new stuff,” but with a full to-do list and little time to… Read More
Design, Development, WordPress
Designing for dark mode
The average American spends more than seven hours looking at screens each day—and that amount is increasing every year. When so… Read More
Design, WordPress
15 WordPress sites by artists to inspire you
When you’re working on a website’s design or layout, you can start to feel more like a worker bee than a true artist. But that’s… Read More
WordPress
How to add breadcrumb navigation in WordPress
A powerful way to improve your user experience is to help your audience navigate your website more… Read More
Flywheel
Ashton revitalization attracts Congressional attention
Nearly two years after Flywheel became part of the WP Engine family, we’ve officially moved back into our home in the historic… Read More
Marketing, WordPress
How to Verify your WordPress Website with Pinterest
Pinterest is one of the most powerful social media platforms, allowing users to share images, videos, and other visual content. From a marketing perspective, the… Read More
Development, Marketing
How to breathe new life into your Google search results with rich snippets
How do you want your website to appear in search results? In one option, it appears with an image, customer reviews, and star ratings. For… Read More
Development, Flywheel
Automated WordPress plugin updates without the risk
Whether it’s making it easier for you to package and resell hosting, manage sites, or simply keep your clients happy, Flywheel is all about taking… Read More
Business, Marketing
The importance of client reports
Agency life is fast-paced and often hectic. Most of the time, your teams are juggling multiple deadlines for several clients who have widely different ideas… Read More
Flywheel, WordPress
Take advantage of these great Web Week deals
As the holiday season moves into full swing, the fast pace of fall typically begins to slow down for many businesses, creative agencies included. This… Read More
Business, Design
Four components of beautiful leave-behinds
When you take a meeting with a potential new client, you have anywhere between 30 minutes and an hour to impress them. In that time,… Read More
Business
Invest in your agency: a New Year planning checklist
This is the time of year when things start to settle down (at least compared to the usual frenzy of agency life). That’s why it’s… Read More
Design
Psychology of design: Shaping your online image
We covered the importance of color thoroughly in the previous two installments of our psychology of design series. Color choice, however, is just one part… Read More
Business, WordPress
Cyber Weekend Deals for Web Designers (2021)
Cyber Weekend 2021 kicks off next week, and while this year’s holiday shopping season is expected to be a big one for… Read More
Business, Design
Talking Turkey: 5 quick tips for seasonal success
The holidays are upon us, and as the mad sales dash toward the end of 2021 ramps up online, the time to update your website… Read More
Design, Development
Tools that make designers’ lives easier
When you’re deep in the throes of new design work, it can be easy to simply resort to the same tools you’ve always used. There’s… Read More
Business
Selective is smart! Choosing your clients wisely
For fresh freelancers and young agencies, finding new clients and projects is how you stay alive. Oftentimes, this manifests as taking whatever work comes your… Read More
Business, Design, Marketing
Psychology of design: Telling a story through color
The importance of color in branding can’t be overstated, so taking time to think about the impact of your color choices… Read More
Business, Flywheel, Marketing
Tap into the magic of agency success with Growth Suite
What’s the key to success for any freelancer or agency owner? You don’t need a magic spell, but you do need the right tools to… Read More
Design, WordPress
Halloween design trends (that aren’t overused)
While the holiday shopping season formally kicks off after Thanksgiving, Halloween represents a spine-tingling shopping season of its own. Although the… Read More
Design, Marketing
Psychology of design: characteristics of color
Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall… Read More
Design
Pantone’s colors of the year
If there’s something we can say for certain about 2021, it’s that it has been a wild ride. It makes sense, then, that for the… Read More
Design, Marketing
Avoiding Dark UX Tactics in Website Design
The goal of UX design is to use design techniques and messaging to guide visitors to a certain path and ultimately to conversion on the… Read More
Business
Positioned for profit: capitalizing on a niche market
Small and mid-sized agencies looking to increase their revenue and client base certainly have options. Unfortunately, when you’re in the throes of everyday operations, it… Read More
WordPress
Full Site Editing: What does it mean for web designers?
If you’re tapped into the world of WordPress, you may be familiar with Full Site Editing—a new approach to site building… Read More
WordPress
12 must-have WordPress plugins for your business site
Starting an online business or taking your current business online is no easy feat—you wear a lot of hats to ensure your site or the… Read More
Business
9 tips for starting your own WordPress design agency
Whether you currently work for an existing company and dream of setting off on your own, or you’re already freelancing and want to expand, starting… Read More
Business
How to build an incredible eCommerce site with WordPress
Here’s something you may already know: More people are shopping online than ever before and eCommerce sales… Read More
Business
Fueling new growth: A deep dive into new features for Growth Suite
Using valuable data collected from users across the globe, the engineers behind Growth Suite implemented new updates and features that provide agencies and freelancers with… Read More
Business
Bringing Google Analytics into the Flywheel dashboard—for FREE!
Understanding how users interact with the sites you build is a key element of web design, and when it comes to powerful analytics tools that… Read More
Business
Introducing Growth Suite: A full suite of tools for agencies and freelancers
If you’re an agency owner or a freelancer, you know it takes hard work to run your own business. But there’s a difference between working… Read More
Development
Local 6.0 release makes all Local Pro features free!
Your favorite web development platform, like your favorite restaurant, is probably Local—and now, all the premium tools previously exclusive to the… Read More
Marketing
How to build a consistent brand across marketing channels
A website is the launchpad for a brand’s visual identity online. But before you can build a website that will do your client’s business justice,… Read More
Design
32 inspiring WordPress website designs
Looking for web design inspiration? When you’re building or redesigning a website, sometimes you need a little spark to get you moving. Read More
WordPress
How to change your WordPress login page and increase your site’s security
“Alertness is the hidden discipline of familiarity,” wrote poet David Whyte. In a similar vein, keeping your WordPress site as secure as possible means staying… Read More
WordPress
6 WordPress security tips & best practices every site owner should know
WordPress security is one of the most important topics for any site owner. Whether you’re managing a boutique eCommerce shop or 50 client sites, experiencing… Read More
Design
3 ways to make animated GIF screenshots of design work for your portfolio
After your latest web design project is done, it’s time to show it off and add it to your portfolio. Your website visitors (and prospective… Read More
Design
How to make your own font template
If you’re here, you’ve probably been scouring the internet for hours looking for that perfect font — and you didn’t find it. You’re under… Read More
Development
Collaborating with SEO experts on a website project
As a designer or developer, it’s not uncommon to find yourself working alongside an SEO expert or team on a website project. In these… Read More
Business
Set Your sites on recurring revenue! Scheduled Invoices now available with Growth Suite
As your business grows, finding new clients to support your revenue goals can become increasingly time-consuming, and let’s face it, hustling from project to… Read More
Business
5 ways to build recurring revenue into your agency or freelance business
If there’s one thing that’s frustrating about running a small agency or freelance business, it’s the unpredictable income. Oh, the unpredictable income. Read More
WordPress
How to use Ninja Forms
If you’re trying to grow leads for yourself or your clients, adding effective contact forms is… Read More
Marketing
Lead Generation for WordPress: A Beginner’s Guide Part Two
In part two of this guide, we’ll pick up where we left off — implementing a strategy for… Read More
WordPress
How to use Contact Form 7
Including easy-to-find contact information on the websites you build is a great way to help users get ahold of you (or your clients!)… Read More
Marketing
Lead Generation for WordPress: A Beginner’s Guide
There’s one thing every website must do in order to be successful: generate leads. Lead generation is the key to turning site visitors (who… Read More
Marketing
WordPress form plugins: Best practices and recommendations
While contact forms aren’t exactly a new method for engaging with customers or generating leads, using forms effectively is still… Read More
Business
Learn how to scale your agency quickly and profitably
Growing at scale can be a challenge for lean agencies, especially as new clients and projects begin to add up. If… Read More
Business
How to pick the right hosting for your membership site
As you grow your web design business, adding subscription-based content to you and/or your clients’ sites is a potential revenue-generator that’s growing in popularity. Read More
Design, Development, WordPress
Rebuilding the Flywheel pricing table as a custom block (in about 10 min)
The (Gutenberg) block editor is undoubtedly the center of modern WordPress. With full site editing on its way to WordPress… Read More
Business
50 women-owned creative agencies you should be following
March is Women’s History Month, and as we highlight the contributions of women to events in history and contemporary society, we also wanted to… Read More
Business
22 outstanding organizations supporting women in tech
We believe it’s profoundly important to support organizations working to further the field of technology. Embracing one of our company values, “We are productive… Read More
Design, WordPress
How to make WordPress websites accessible
Millions of people around the world have a disability that affects the way they use the internet. With the Coronavirus pandemic still increasing the… Read More
Design
2021 web design trends
2021. (Doesn’t it feel good to add that “1?!”) While the world adjusts to a new year, so too are designers embracing… Read More
Business
Grow your agency faster by focusing on these 5 areas
If you’re an agency owner or a freelancer who’s quickly adding new clients to your portfolio, you know that growth can be a tricky… Read More
Design
5 mobile UX tips every designer should follow
There’s a lot of focus right now on fixing mobile issues, including mobile performance issues as users continue to stay glued to their smaller… Read More
Business
6 must-have processes to scale your web design business
Have you seen that 2016 movie called The Founder? It’s about Ray Croc, the guy who built McDonald’s into a fast-food giant in America. Read More
Business, Marketing
7 website goals to grow your business this year
With a never-ending to-do list and limited time in your day, it can be hard to prioritize the work you do and the goals… Read More
WordPress
9 eCommerce WordPress themes for your online store
A list of 9 stellar eCommerce WordPress themes for your next online store. 1. Darling $149… Read More
Business
Tips for creating a great eCommerce experience
The web has transformed the way we shop. It’s also increased competition, which is a bonus for shoppers seeking a bargain but can prove… Read More
Business
How to regroup and rebound after losing a major client
How many times a week does a freelancer hear or read the phrase “feast or famine?” Other than “do what you love,” it’s probably… Read More
Business
The benefits of a value-based pricing strategy
Web development is huge in the freelancing world right now, and it pays. But if you’re not careful, you can easily sell yourself short. Read More
Business
How to optimize a blog for your business
Content marketing is the most significant inbound marketing strategy businesses should invest in. It lets you boost your visibility in the SEPRs, position yourself… Read More
Marketing
9 content marketing ideas for designers
Content marketing is the happening thing these days, the bleeding edge of marketing. But even though content marketing has been around for a long… Read More
Business
7 metrics that matter most for your content
When it comes to content, there’s one step that’s often overlooked, but it’s the most pertinent to any marketing organization: the metrics. The metrics,… Read More
Business
When a working relationship goes bad: How to fire a client (nicely)
Sometimes, you’ll find yourself doing work for a client that just doesn’t quite see eye to eye with you. No matter what you produce,… Read More
Design
Inspiration for creating delightful microinteractions on your site
Landing on a great WordPress site feels like finding money you forgot about when you reach inside your pocket. It’s unexpected, but familiar. It… Read More
Marketing
4 steps to define your marketing team’s content strategy
It’s no secret that content marketing is crucial to business success. It’s that way in which your brand gets your message out to your… Read More
Business
5 tips to help your clients (and you) have an awesome project
You and I both know a simple truth—the success of a project depends heavily on the client. Problematic projects often result not from personality… Read More
Business
To create a happier design team, turn your UX design process inward
Your people are not your products. They’re the geniuses behind your product. True, sometimes the products themselves are amazing, like Apple iPhones or Nike… Read More
Design
The best email newsletters for designers
In the creative industry, it’s helpful to know what you’re passionate about and what resources can help you in your work. Do some research… Read More