Quick access to your most frequently asked questions is not only useful for site visitors, it can turn prospects into new clients and help reduce the burden on your customer service team. Thankfully, setting up FAQs on your WordPress site can be quick and easy. As with most things related to WordPress, you have a number of ways to approach it:
The theme route
Some themes come with FAQ functionality built-in out of the box; in fact, some themes are built specifically for this purpose. If you’re building a knowledge base or wiki-style site, you’ll probably want to explore themes that are designed with this in mind. It will make your job a lot easier in the long run to find a theme that will do the legwork for you.
A good place to start could be Envato’s Themeforest where you can search by keywords. Searching for FAQ, knowledge base, wiki, and so on could be a good way to find a theme with this functionality as standard.
The plugin route
If, like the majority of people out there, you’re not specifically looking to build a site based upon the FAQ functionality, then the plugin route could be the best way forward. The WordPress directory is packed with plugins that can help you build FAQs in a flash. Using the same search keywords as above, you’ll uncover a raft of plugins with a variety of options, and there’s sure to be one that fits your requirements. One plugin that I can personally recommend is Spider FAQ. It provides flexible options for your FAQs including categorization, shortcodes, and drag ‘n’ drop question ordering. Plus you can even “go premium” and upgrade to get further customization and visual theming options.
If you’re struggling to find one from the standard WordPress directory, then a premium plugin marketplace could be the place to go. Again, Envato’s CodeCanyon marketplace has a number of premium FAQ plugins that will provide great functionality with the added benefit of premium support, should you need it.
When choosing a plugin, bear in mind the number of questions that you’ll likely be adding to your FAQ page, plus whether you need added functionality such as support or contact forms, search functionality, question categorization, and so on.
If you’re looking at free plugins, play around and try a few options before you settle on a specific plugin. If you’re going to go down the premium route, take some time to read reviews and comments, and contact the plugin author if you have any questions before you make a purchase.
The DIY route
If you’re looking for a straightforward way to add your FAQs, aren’t planning on adding that many of them, and don’t need the additional functionality that a plugin could provide, then going down the DIY route might be fine for you.
Depending on the number of questions you have, you could simply add a standard WordPress page, then type out your FAQs manually, perhaps formatting questions in one way and answers in another. You could use columns to separate out questions from answers, or other functionality such as collapsible accordion shortcodes or tabs (again, depending on your theme and the options you have available).
If you wanted to go one step further, you could add the FAQ page, then add child pages under that which contain the individual questions and appropriate answers. Then, you could simply add a list of links to the specific question pages from the parent page. You could even use a child page plugin, such as Child Pages Shortcode, to automatically create a list of child pages. This can be easily customized and styled and help you avoid the manual process of keeping the list of child pages up to date.
Aside from a plugin, you could create a custom menu of your question pages using standard WordPress functionality, and display this in widgetized areas of your site, such as sidebars.
Put simply, there are many ways to quickly and easily add an FAQ page to your site, depending on the complexity and number of questions, functionality, and your personal preference.
Since FAQs can help streamline your customer service operation, increase visitor satisfaction, and even turn browsers into buyers, it might well be worth giving it a go.