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  • 5 lessons you won’t learn in design school

    October 10, 2018 by Rese Wynn

    As a new designer, you might be asking yourself, “What do I need to know about the professional design world?” If you’re wondering what these secrets are, have no fear because I’ve uncovered the top five things you won’t learn in design class. 1. Know your worth Coming up in the design game, it can…

  • Why (and how) you should send your newsletter using WordPress

    October 9, 2018 by Will Morris

    It’s important to communicate with your online audience, and a fantastic way of doing so is with an email newsletter. It can be challenging to figure out the best method for creating and sending that newsletter, however, with so many possible options. As is so often the case, the answer is WordPress. While it might…

  • How to speed up your WordPress site using GZIP compression

    October 5, 2018 by Will Morris

    When it comes to providing a strong user experience on your website, performance is key. If your site takes a long time to load, you’re likely to see a rise in ‘bounced’ users before they’ve even had a chance to experience it properly. This is why optimizing your site for speed is so important. While…

  • 3 ways dynamic tables can improve your WordPress site

    October 4, 2018 by Will Morris

    In the past, most sites focused on static content. Internet users expect to be able to interact with most of the content they view, to some extent or another. Adding dynamic elements to your site – such as searchable and sortable tables – is a smart way to improve the user experience. This kind of…

  • How to pick the perfect domain name for your creative business

    October 3, 2018 by Samantha Lloyd

    You’re a creator. A disruptor. An entrepreneur. You own and dominate your corner of the internet to bring the best of your niche to your customers. You know from experience that running a creative business is no simple undertaking. It often results in logistical nightmares, small pieces of the puzzle coming together just so, and…

  • What is cloud hosting?

    October 2, 2018 by Britt Pollock

    While “the cloud” is a little hard to initially wrap your mind around, it’s a great resource for everyone from mobile phone users to website developers. When we talk about the cloud, we’re talking about a virtual system rather than physical hardware. The cloud is a series of networks that acts as one to pull…

  • How to build a consistent brand across marketing channels

    September 28, 2018 by Orana Velarde

    But before you can build a website that will do your client’s business justice, they need a solid branding strategy. After the initial branding is done and the website is built, you also need to keep them on brand with email marketing and social media efforts. In this article, I’ll go through what needs to…

  • How to create a custom permalink structure for your WordPress site

    September 27, 2018 by Will Morris

    Your site’s permalinks are more important than you may realize. Far from being a seemingly arbitrary set of characters that direct to your site’s pages, how you structure your permalinks can have an effect on how well your site ranks in search engines. This also affects your click-through rate (CTR). Given this, WordPress provides you…

  • 5 tips for planning successful user testing

    September 26, 2018 by Abbey Fitzgerald

    In a perfect world, the first design would be the perfect design. Users would love it, easily interact with it, and there would be no need for changes. Unfortunately, that rarely happens, if ever. That’s why user testing is important. Figuring out the pain points of your users and making improvements before you get too…

  • Agency Spotlight: How Buzzworthy scaled from 1 to 200+ clients

    September 25, 2018 by Carleen Glenn

    Buzzworthy Studio is a Brooklyn-based creative studio that specializes in “Digitally Native Brands.” They’ve worked with businesses ranging from a popular sports uniform company to a Manhattan-based brand engagement firm. By marrying marketing and sales strategies, Buzzworthy has grown from working with small, local clients to managing emerging brands looking to take their web presence…

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